Published on July 3rd, 2024
Location: Global
SPORTFIVE Announces Collaboration with Esports World Cup Foundation for Inaugural Event
SPORTFIVE, the leading esports and gaming agency in the kingdom, is proud to announce its collaboration with the Esports World Cup Foundation (EWCF) for the highly anticipated first edition of the Esports World Cup. After serving as the official and exclusive sponsorship consultancy for Gamers8 over the past two years, SPORTFIVE is excited to extend its expertise to this groundbreaking event.
Under this partnership, SPORTFIVE will provide comprehensive support to the EWCF across four key pillars. First, the agency will continue its consultancy work by helping develop a robust commercial structure for the event. This includes creating an asset inventory, designing sponsorship packages and implementing a pricing strategy.
Additionally, SPORTFIVE's global sales network will play a crucial role in attracting top tier brands to participate in this year's edition of the Esports World Cup. The agency's deep understanding of the esports ecosystem in the kingdom positions them perfectly to offer account management services, ensuring seamless partnership execution and day-to-day management for EWC partners.
Furthermore, SPORTFIVE will be one of the agencies handling media sales in selected territories, further expanding the reach and impact of the Esports World Cup. This collaboration marks another significant milestone for SPORTFIVE in Saudi Arabia, solidifying their position as the premier esports and gaming agency in the region.
SPORTFIVE's deep understanding of the esports ecosystem has been instrumental in ensuring seamless partnership execution.
Mohammed Alnimer, Sales Director at the Esports World Cup Foundation
The Esports World Cup is set to be the largest esports and gaming event in the world, with a vision to revolutionize the entire esports ecosystem. SPORTFIVE is proud to partner with such a formidable intellectual property and contribute to this transformative initiative.
“SPORTFIVE has been an invaluable partner, bringing their international expertise and experience from Gamers8 to help us build a world-class sponsorship strategy for the inaugural Esports World Cup. Their deep understanding of the esports ecosystem has been instrumental in ensuring seamless partnership execution. We're delighted to continue working with SPORTFIVE, leveraging their exceptional account management services to maximize the value of our sponsors' rights and assets.", said Mohammed Alnimer, Sales Director at the Esports World Cup Foundation.
Alexis Barrassin, Senior Director MENA at SPORTFIVE, expressed his enthusiasm for the partnership, stating, "At SPORTFIVE, we are thrilled to have partnered with the Esports World Cup Foundation and be part of a unique event that will change the esports game forever. We are committed to building a long-lasting partnership with EWCF and leveraging our collective expertise to deliver exceptional service to the most ambitious stakeholders in the esports ecosystem. This partnership further strengthens our position in the region, and we are excited to explore new opportunities and innovative ideas that will benefit both organizations."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
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