Published on August 21st, 2024
Location: Global
EBU renews World Aquatics rights for three more years
Hamburg, August 21, 2024 – The EBU is proud to announce that it has renewed its rights agreement with World Aquatics for the exclusive live, highlights and delayed audiovisual media rights on all platforms across Europe for a further three-year period between 2024 and 2026, in a deal facilitated by SPORTFIVE.
The agreement comprises all of World Aquatics key events over the period, including the World Aquatics Championships in 2024 & 2025 as well as World Swimming Championships 2024 & 2026, World Junior Swimming Championships in 2025 and annual World Cup series in each of World Aquatics’ six sports: Swimming, Diving, Water Polo, Artistic Swimming, Open Water Swimming and High Diving.
The partnership, facilitated by World Aquatics' media rights agent SPORTFIVE, covers all EBU territories, excluding the host territory for each World Cup event.
A total of 25 EBU Members have already committed to cover the events, as follows: BHRT (Bosnia Herzegovina); BNT (Bulgaria); HRT (Croatia); CYBC (Cyprus); YLE (Finland); France Televisions (France); ZDF (Germany); ERT (Greece); MTVA (Hungary); RUV (Iceland); RAI (Italy); LRT (Lithuania); RTCG (Montenegro); NOS (Netherlands); RTV (North Macedonia); TVP (Poland); RTP (Portugal); TVR (Romania); RTS (Serbia); STVR (Slovakia); RTVS (Slovenia); RTVE (Spain); SVT (Sweden); SRG SSR (Switzerland) and, for 2024, TRT (Turkey).
“This renewed agreement solidifies aquatics across Europe and ensures that our sports continue to reach a wide audience, inspiring the next generation of athletes.”
Husain Al-Musallam, President World Aquatics
In total, EBU Members are expected to offer a minimum cumulative 2,000 hours of coverage of World Aquatics events across all their platforms during the period. EurovisionSport.com, the EBU’s digital sports platform, will complement this coverage, ensuring that every event in the World Aquatics line-up is seen free-to-air across the EBU footprint.
News rights are included for the EBU’s Members in North Africa.
World Aquatics President Husain Al-Musallam praised the EBU extension:
“We are thrilled to extend our partnership with the European Broadcasting Union for another three years. This renewed agreement solidifies aquatics across Europe and ensures that our sports continue to reach a wide audience, inspiring the next generation of athletes. With the EBU’s extensive coverage and commitment to showcasing our events, we look forward to bringing the excitement of aquatics to fans everywhere, promoting the values of excellence, teamwork, and perseverance inherent in our sports.”
Adrian Fikentscher, Director of Acquisitions, Sales, and Partnerships at the EBU, shared the excitement of the partnership renewal:
“We’re delighted to continue our strong partnership with World Aquatics. This renewed agreement underscores our commitment to providing comprehensive coverage of aquatics sports across our territories throughout Europe. With 25 EBU Members already on board and EurovisionSport.com as a complement, we’re ensuring that fans in Europe and beyond will have access to over 2,000 hours of top-tier aquatic events free-to-air. This deal not only enhances the visibility of these exciting competitions but also supports the growth and development of aquatics sports globally.”
WORLD AQUATICS EVENTS
World Aquatics Championships 2024, 2025
World Aquatics Swimming Championships (25m) 2024, 2026
World Aquatics Junior Swimming Championships (2025)
World Aquatics Swimming World Cup (2024, 2025, 2026)
World Aquatics Diving World Cup (2024, 2025, 2026)
World Aquatics High Diving World Cup (2024, 2025, 2026)
World Aquatics Water Polo World Cup (2024, 2025, 2026)
World Aquatics Artistic Swimming World Cup (2024, 2025, 2026)
World Aquatics Open Water Swimming World Cup (2024, 2025, 2026)
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
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