Popular metal poster company Displate has become an official supplier of the League of Legends EMEA Championship (LEC) for the entirety of the 2023 season, in an agreement co-ordinated by SPORTFIVE.
The Poland-based company will be creating League of Legends products that fans can buy on displate.com, enabling fans to showcase high quality posters from their favourite universe, and bringing the virtual world of LoL into real life.
The partnership also sees Displate receive broadcast integration for the LEC Global Feed, as well as in Spain, France and Germany. For the English feed, the Displate logo will be displayed during the Countdown, along with other tournament partners.
"Partnering with Riot Games and joining LEC is an exciting opportunity to work with a staple brand and esports leader on creating a new, unique experience for the global community."
Displate CEO, Mateusz Godala
This covers everything under the new format with three splits – Winter, Spring and Summer – as well as the Season Finals in August and September.
Displate will also be featured on the in-game sponsorship rotation, appearing in each match during the LEC. The English and National Feeds will see the logo displayed during Breaks also.
The first steps were made within esports in 2022, becoming the French and German national partner of the LEC Finals and World Championships in League of Legends.
SPORTFIVE actively supported Displate from its strategic vision in esports to the execution of its partnership with Riot Games. Considering Displate’s aims to associate with pop culture, it was an organic step for the brand to connect with League of Legends, one of the richest and most popular universes in the gaming community.
Displate has a growing list of partners, currently working with Star Wars, Marvel DC, Overwatch and Arsenal FC.
"Displate’s high-quality products will help us bring the amazing art of League of Legends to LEC fans across the globe and we can’t wait to see the evolution of this partnership over the next year."
Eva Suarez, Head of Esports Partnerships EMEA at Riot Games
Displate CEO Mateusz Godala said: "Since last year, Displate has continuously expanded its investments in esports, bringing our products to new players and fans worldwide. Today, we are thrilled to be kicking off 2023 with what may be our biggest move yet. Partnering with Riot Games and joining LEC is an exciting opportunity to work with a staple brand and esports leader on creating a new, unique experience for the global community."
Bartosz Maćkowiak Esport Partnerships Manager at Displate said: "This partnership is as big as it gets, because Riot Games is esports, and esports is Riot Games – simple as that! This year, fans and players worldwide will get an LEC season like none before, packed with special Displate promos and exciting joint events".
Eva Suarez, Head of Esports Partnerships EMEA at Riot Games said: "We’re so excited for Displate to join us as an official sponsor for the LEC in 2023. Displate’s high-quality products will help us bring the amazing art of League of Legends to LEC fans across the globe and we can’t wait to see the evolution of this partnership over the next year."
The LEC Winter season commences on Saturday, 21 January at the Riot Studio in Berlin, Germany. This is the first year in which the LEC has been expanded from Europe to EMEA, and will feature the following esports organisations: Astralis, Excel, Fnatic, G2 Esports, KOI, MAD Lions, SK Gaming, Team BDS, Team Heretics and Team Vitality.
Last year saw the LEC return to live audiences following the pandemic, and received superb viewership, with over 30,000,000 hours watched during the summer season, with 733,000 peak viewers.
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