Singapore-based organisation Defi Asia Capital Pte Ltd (“DAC”) is proud to announce that they have partnered with German Bundesliga club Borussia Dortmund (BVB). Brokered by SPORTFIVE, the partnership will see DAC and BVB launch a blockchain-based, football metaversal casual action game with cartoon-styled digital collectibles based on the football club’s players in the 2022/2023 season.
BVB fans and the online communities can access the game through the Football Metaverse EXperience (FMEX) platform. They can expect to utilize their individual BVB digital collectible as a form of in-game item to make their game play more interesting and immersive.
Dortmund is an internationally renowned soccer club established in 1909 and based in Dortmund, North Rhine-Westphalia. Since its establishment, it has won eight league championships, five DFB-Pokals, one UEFA Champions League, one Intercontinental Cup, and one UEFA Cup Winners’ Cup. Nicknamed as “The Black and Yellow”, the club has cultivated a reputation for spotting and developing young talents. Established footballers such as Youssoufa Moukoko and Christian Pulisic came from their famous youth academy.
"This innovative partnership will help us to enhance the digital fan experience of our growing international fan community."
Carsten Cramer, Managing Director at Borussia Dortmund
A spokesperson from Defi Asia stated, “DAC is proud to establish this working relationship with BVB. They have one of the world’s most passionate fan bases and a rich history in the football scene. Our team proposes an innovative concept of cartoon-styled digital collectibles within a casual action blockchain game to BVB a few months ago and we are excited that they agree and support this initiative. We hope to bring more entertainment content to the football fans globally, and to the blockchain fans and communities through our Football Metaverse.”
Carsten Cramer, Managing Director at Borussia Dortmund added, “We are very pleased to welcome Defi Asia Capital as a new partner of Borussia Dortmund. This innovative partnership will help us to enhance the digital fan experience of our growing international fan community.”
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
About BORUSSIA DORTMUND (BVB)
Borussia Dortmund is one of the most traditional and popular German football clubs. Founded in 1909, BVB boasts more than 10 million fans within Germany and, in addition, also looks to a rapidly growing fan base worldwide. The eight-time German champions and five-time DFB-Pokal winner was in 1966 the first German club to win a European Cup competition. BVB also became the first Bundesliga club to win the UEFA Champions League in 1997, followed by the Intercontinental Cup in the same year. With a turnover of over 400 million Euro, Borussia Dortmund nowadays is one of the economically strongest football clubs in the world.