Published on October 11th, 2023

Location: Global

BYD Partners with 26th IHF Women’s World Championship 2023 as Official Sponsor

Hamburg, October 11, 2023 – BYD, a global pioneer in sustainable transportation solutions announces its partnership as the official sponsor of the 26th IHF Women’s World Championship 2023, a collaboration that highlights both organizations' unwavering commitment to innovation and sustainability. The partnership, facilitated by SPORTFIVE, underlines the shared vision to advance women's handball and promote environmentally responsible practices in sports.

Scheduled to take place across Denmark, Norway, and Sweden from November 29 to December 17, 2023, the second edition of the IHF Women's World Championship promises to be a monumental event. The tournament, spanning six cities and numerous venues, will feature a diverse roster of 32 teams competing at the highest level of international handball. In the pursuit of excellence, both on and off the court, the event organizers have set their sights on championing sustainability in every aspect of the championship.

The tournament's sustainability goals align seamlessly with BYD's core mission of revolutionizing global transportation through electrification. With a legacy of manufacturing electric vehicles, batteries, and monorails, BYD has become a beacon of sustainability, pioneering the shift towards greener mobility solutions. Partnering with the IHF Women’s World Championship 2023, BYD will play a pivotal role in supporting the event's focus on eco-consciousness.

The 2023 World Handball Championship, organized by the Swedish Handball Federation, places sustainability at the forefront of its mission. Embracing an inclusive vision where handball is accessible to all, the event seeks to demonstrate that sports and environmental responsibility can go hand in hand. The commitment to sustainability is manifested in prioritizing climate-friendly travel, optimizing transportation efficiency, and contributing to Sweden's ambitious emissions reduction targets.

“This partnership is more than just a sponsorship; it represents a shared commitment to enhancing the appeal of women's handball.”

Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE

Michael Shu, Managing Director BYD Europe said: “BYD is proud to be part of the excitement and spectacle of the 26th IHF Women’s World Championship. Women’s handball is characterised by the energy, passion and dedication of its players as they chase their dreams. We see a great parallel to our own passion and dedication to achieve the shared dream of a cleaner, more sustainable future with electric mobility. We’re proud to tangibly contribute to the sustainability goals of the event and connect with handball audiences throughout the tournament. We look forward to joining engaged fans from all over the world to cheer on these amazing athletes.”

Dr. Hassan Moustafa, President of IHF commented “As in the IHF we work towards more sustainable competitions, it is a proud moment to partner up with organisations that excel in achieving sustainability in their field. We and the IHF TV and Marketing Rights Partner SPORTFIVE warmly welcome BYD to the 26th IHF Women's World Championship!”

“We are pleased to announce the strategic partnership between the IHF and BYD for the upcoming Women's Handball World Cup 2023. This partnership illustrates our commitment to encouraging innovation and advancement in the sports business. The inclusion of BYD, a pioneering figure in technology and sustainability, adds a profound layer of significance to the tournament. This partnership is more than just a sponsorship; it represents a shared commitment to enhancing the appeal of women's handball. Together, we are positioned to set a new standard of excellence by showcasing the peak of sports talent to a global audience”, says Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About IHF

    Founded in 1946, the IHF is the administrative and controlling body for handball, beach handball land wheelchair handball in the world. With its head office in Basel, Switzerland, the IHF organizes under its aegis the World Championships, as well as the IHF Men’s Super Globe. The International Handball Federation consists of 209 Member Federations – 201 full members plus eight associated and regional members.  

  • About BYD

    BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

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