With the acquisition of creator marketing platform TwoReach, the SPORTFIVE company build a rocket intends to position itself as a leading service provider for brand activations in the field of content and creator marketing in esports and gaming.
TwoReach offers an extensive portfolio of content creators who as brand ambassadors reach thousands of young people every day. In addition to wide-reaching individuals, TwoReach currently has a total of >120 content creators under contract. The company, which will be fully integrated into build a rocket in the coming months, has one of the largest gaming creator networks in the German-speaking countries as well as an online platform, which enables an easy management and booking of campaigns as well as an automated reporting and monitoring for its clients.
The acquisition represents the next step in SPORTFIVE's growth strategy, one of whose pillars is Esports and Gaming, to position itself strongly in the digital community in a target group-oriented manner.
"TwoReach and SPORTFIVE complement each other perfectly."
Till Stoiber, CSO at TwoReach
The combination of the in-house technology with agency services enables brands to target hard-to-reach audiences and creators to be reimbursed transparently on a performance-based model - on all relevant channels. TwoReach thereby solves the problems around lack of transparency, inefficiency, and complex scalability that exists in current creator marketing.
With the acquisition of TwoReach, SPORTFIVE is expanding its portfolio and expertise in creator marketing as part of build a rocket's service portfolio and aims to further internationalise this offering. The innovative technical platform of TwoReach and SPORTFIVE's wide-ranging customer and partner portfolio will thereby pave the way for scaling into markets outside of esports and gaming.
About the integration with SPORTFIVE and its subsidiary build a rocket, Till Stoiber, CSO at TwoReach, says: "TwoReach and SPORTFIVE complement each other perfectly. After good, intensive discussions, we have decided to take this future-oriented step. We are looking forward to shaping the Esports, Gaming and Digital Entertainment market together."
Strong focus on content creators
Contemporary creator activations help brands reach digital communities that are hard to reach through traditional channels and are a huge market with enormous growth potential. This form of marketing is becoming increasingly important for brands as their activations are only successful if they are perceived by the target group as authentic and adding value.
"The opportunity to shape the future of sports and entertainment within the Esports and Gaming space with an agency that lives and breathes innovation not only opens up incredible growth opportunities for us but creates a roadmap for future success."
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE
Alexander Albrecht, Managing Director at build a rocket, says: "We see content creators as international growth opportunity by creating valuable connections between brands and the community. With TwoReach we are winning a team that thinks beyond the national borders with great motivation and desire. The company has an excellent technical foundation, which allows us to execute innovative and transparent campaigns, and to implement our vision of a marketplace for brands and content creators. TwoReach is passionate about building bridges between content creators and brands and has already successfully implemented over 100 brand campaigns. A young, passionate team with highly professional approach unites us, and we are very much looking forward to a great collaboration."
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE also sees the growth potential as a unique opportunity: "We are proud to have acquired TwoReach, an agency that has its finger on the pulse of the times and is working with SPORTFIVE and build a rocket to address brands where it is needed: in reaching communities beyond the traditional way. The opportunity to shape the future of sports and entertainment within the Esports and Gaming space with an agency that lives and breathes innovation not only opens up incredible growth opportunities for us but creates a roadmap for future success."
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
TwoReach is a creator marketing network with the goal of uniting brands, organisations, and streamers on a common platform in order to make advertising in the Esports and Gaming sector more efficient and transparent. The company was founded in 2020 and manages a growing portfolio of currently over 120 influencers who act as brand ambassadors on Twitch and other platforms on a daily basis and connect with the Gen Z target group.
About build a rocket
build a rocket is an international Esports and Gaming agency that enables brands worldwide to connect with digital audiences. The company, which has been part of the sports business agency SPORTFIVE since 2021, develops customised and authentic activations and specialises in the conception, planning and execution of creative campaigns. The agency has already collaborated with global companies such as SAP, Disney and KitKat and has a large network in the fields of Gaming, publishing, and influencer marketing. In addition to its headquarters in the heart of Cologne, build a rocket has offices in London, Paris, New York, Seoul, and Barcelona. For more information, visit buildarocket.com and LinkedIn.