Published on August 28th, 2024
Location: Germany
Borussia Dortmund extends partnership with Coinbase
Borussia Dortmund and Coinbase have extended their partnership: Coinbase has been a partner of the club since August 2022, but mostly used the brand and the media of the BVB in Germany. Now their partnership has expanded geographically to cover Europe and Singapore. The partnership was once again brokered by SPORTFIVE.
Last season, Coinbase reached over 30 million BVB fans through its sponsorship. In addition to the highly visible perimeter advertising and cam carpets inside the stadium, BVB players shared educational video messages about crypto on BVB’s Instagram channel.
This partnership is key to Coinbase’s goal of introducing the advantages of web3 and the decentralised web to more than 1 billion people. This season, Coinbase and BVB will go to market in a number of new ways. For example, Coinbase’s presence in the SIGNAL IDUNA PARK will increase: As the presenter of all home game substitutions and in-stadium perimeter displays will be shown to match viewers across all of Europe, Middle East and Africa. Together, both companies will partner to produce fan events, co-branded advertising and custom social content on BVB’s social channels.
“The brand partnership between Coinbase and BVB started as a small test balloon and is now entering its second extension. With each new step, we have deepened and expanded our collaboration: additional regions, additional advertising materials, and a longer time horizon. We are proud to count on the world's most trusted crypto platform as a long-term, highly committed partner for BVB,” says Carsten Cramer, Managing Director of Borussia Dortmund.
“Coinbase has a growing team in Germany, and we were the first crypto platform licensed by the German financial regulator. Our collaboration with BVB has helped us successfully develop our own voice in the German market. The extension of our partnership once again demonstrates Coinbase’s long-term commitment to Germany’s most respected football team. We are thrilled to expand our partnership beyond Germany to reach BVB fans in other markets,” says Jan Sell, Managing Director of Coinbase Germany.
Our collaboration with BVB has helped us successfully develop our own voice in the German market.
Jan Sell, Managing Director Coinbase Germany
„We are truly excited that Coinbase will continue its partnership with BVB for the next three years. The partnership will allow them to offer fans unique experiences and bring them closer to the world of crypto. Borussia Dortmund provides Coinbase with the perfect platform to activate the partnership in an eye-catching way around the world - while the brand continues to be a trusted and established partner for the club,” says Thomas Joos, SPORTFIVE’s Executive Director at Team BVB.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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Mara Kottke
Manager Marketing Communications
mara.kottke@sportfive.com
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