Blåkläder Workwear becomes new Official Partner of IHF World Championship

The International Handball Federation (IHF) has signed a perennial official partnership with the Swedish company Blåkläder Workwear, one of the world’s largest manufacturers of workwear. The partnership initially covers the up-and-coming IHF Men’s World Championships and will be visible for the audience and viewers when the first matches kick off in January 2023.

The partnership with IHF is a continuation of the successful collaboration between the parties in connection with the IHF World Championship in 2019. The new official partnership was brokered by the global sports marketing agency SPORTFIVE and covers multiple grand-scale championships for both women and men and thus spans several years.

“The handball world championships have proven to be a unique opportunity to activate our brand in a venue where many of our customers already are. Handball is an honest, fun, and intense sport with a growing global community, and we are therefore very proud to have entered this close partnership with the international organization behind the sport, says Kalle Larsson, Global Marketing Manager Blåkläder.

IHF too has great expectations for the future partnership with Blåkläder: “The IHF is proud to welcome Swedish workwear company Blåkläder to the 28th IHF Men's World Championship family. By joining us once again, Blåkläder prove their trust in handball, as we hope to build a fruitful long-lasting partnership in collaboration with IHF TV and Marketing Rights Partner SPORTFIVE. We are certain that handball fans will identify our common penchant for quality and 'stick together' with Blåkläder”, says IHF-President Dr. Hassan Moustafa.

With its down-to-earth nature and intensity, handball is a perfect fit for Blåkläder. The partnership offers the best opportunities to inspire the global handball audience for Blåkläder and to emotionally activate the brand.

Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE


Established in 1929, the International Hospital Federation (IHF) is a global not-for-profit, non-governmental membership organization. Headquartered in Geneva, Switzerland, the IHF is the global voice of hospitals and health systems. The IHF provides its members with a platform for knowledge exchange and networking with different actors in the health sector, to improve the standard, quality, and level of service delivery.

Following the first International Hospital Congress in Atlantic City (USA), the International Hospital Association was born. It was re-named as the International Hospital Federation after the Second World War in 1947. With its headquarters in Geneva, the IHF is constituted under the Civil Code of Switzerland.

The IHF recognizes the essential role of hospitals and healthcare organizations in providing healthcare, supporting health services and offering education. Our role is to help international hospitals work towards improving the level of the services they deliver to the population with the primary goal of improving the health of society.


SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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Kristin Podewils

Manager Marketing Communications

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