Published on July 23rd, 2024
Location: Germany
BIG teams up with Acer Predator in strategic content partnership
Berlin, Germany – July 23rd, 2024 – Berlin International Gaming (BIG), Germany's premier esports organization, is thrilled to announce a new strategic content partnership with Acer Predator, a leading global brand in gaming hardware. Right before their upcoming event at BLAST Premier Fall Group-Stage in Copenhagen and IEM Cologne, this partnership marks a significant milestone for BIG as Acer Predator becomes their official supplier of gaming PCs, gaming laptops, and gaming displays for the organization. Predator offers a large portfolio of top notch gaming hardware that allows our talents to realize their full potential. The partnership was brokered by SPORTFIVE.
With this partnership, Acer Predator will provide state-of-the-art gaming hardware for BIG’s esport facility in Berlin. The partnership covers BIG’s male teams in CS2, Fortnite, League of Legends, Tekken, StarCraft and Trackmania, and also includes the organization's prestigious CS2 female team BIG EQUIPA.
As part of the partnership, both Acer Predator and BIG will work on an innovative content strategy in order to connect deeply with the German gaming community. Both partners are also planning several offline activations at upcoming major events, including IEM Cologne 2024, which will take place from August 16-18 at the Lanxess Arena in Cologne.
This collaboration underscores our commitment to connecting with the gaming community by supporting top-tier esports talent with next-gen gaming hardware.
Sung-Hun Choi, Director Marketing Acer DACH
Daniel Finkler, CEO of BIG: "We are thrilled and proud to welcome Acer Predator as an official partner to the BIG family. With their tremendous expertise and cutting edge gaming technology, we can keep BIG’s HQ in Berlin well equipped with high-end gaming hardware for our athletes. A special thanks goes also to SPORTFIVE for facilitating this partnership. Welcome to the BIG family, Predator."
Sung-Hun Choi, Director Marketing Acer DACH: "We are excited to partner with BIG, one of the leading esports organizations in Germany. This collaboration underscores our commitment to connecting with the gaming community by supporting top-tier esports talent with next-gen gaming hardware, delivering the best gaming experience possible.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Berlin International Gaming (BIG)
Berlin International Gaming (BIG) is a premier esports organization headquartered in Germany. With professional teams and players competing in six top games, including major esports titles like Counter-Strike 2 and League of Legends, BIG has firmly established itself as one of the most powerful esports organizations globally. Securing multiple major competition victories and winning over USD 3,000,000 in prize money since its foundation in 2017, BIG is renowned for its competitive achievements as the most successful club from Germany. Continuously captivating audiences globally with its exceptional talent and dedication to esports, BIG stands at the forefront of the industry. More information: bigclan.gg
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About Acer Predator
Founded in 1976, Acer is one of the world's top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer's 7,700 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information.
Press contacts
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Mara Kottke
Manager Marketing Communications
mara.kottke@sportfive.com
