Published on July 6th, 2023

Location: Global

Betsson Partners with 26th IHF Women’s World Championship 2023 as Official Sponsor

Betsson, a renowned global betting company with a strong commitment to women's sports, is proud to announce its partnership as the official sponsor of the upcoming 26th IHF Women’s World Championship 2023, brokered by SPORTFIVE. Hosted by Sweden, Norway, and Denmark, the tournament will captivate audiences from November 29 to December 17, 2023. The draw will take place today, 6 July, in Gothenburg, Sweden.

The 26th IHF Women’s World Championship 2023 is a split event, with the group stage being held in all three countries, while the final will take place in Herning, Denmark. A total of 32 national teams will compete for the coveted gold medal. Prior to the draw, Norway is leading the odds, followed by Denmark on third and Sweden on the fifth place on Betsson’s odds list.

“We are happy to welcome Betsson to the 26th IHF Women's World Championship. Thanks to our TV and Marketing Rights Partner SPORTFIVE, we have partnered up with online gaming company Betsson. Together, we set a clear aim – to excite!” says Dr. Hassan Moustafa, President of IHF.

“This sponsorship aligns with our commitment to promoting and supporting women’s sports.”

Robin Olenius, PR Manager Betsson Group

“We are thrilled to introduce Betsson as a new valued partner for the Women's Handball World Championship this November. With their wealth of experience in supporting women's sports globally we are confident that this collaboration will further elevate the excitement and bring the tournament to new heights,” says Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE.

This will be Sweden's first time hosting the IHF Women’s World Championship 2023. Denmark, which hosted the competition in 2015, now shares the championship with Sweden and Norway. This collaboration marks Betsson’s debut sponsorship in handball, further solidifying its position as a leading betting company in the Nordics with roots dating back to 1963. As part of the sponsorship, Betsson's branding will be displayed on led screens throughout the arena, tickets will be raffled, and a wide range of odds will be offered for all matches. 

“This sponsorship aligns with our commitment to promoting and supporting women’s sports. We hope that through our support of the tournament and our global presence, we will help to increase the excitement globally”, says Robin Olenius, PR Manager Betsson Group.

Image Source: IHF/Kolektiff


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Established in 1946, the International Handball Federation (IHF) is the governing body of global handball and its disciplines. Representing 209 Member Federations, the IHF is the organiser of all indoor, beach and wheelchair handball World Championships.

    With the aim to continuously develop and grow the Olympic sport of handball and its disciplines all over the world, the IHF has initiated several global projects that focus on cooperation and education to raise the global level of the sport.

    Promoting the Olympic values, the IHF seeks to unite the handball community as we all work towards one common goal: a peaceful and better world through sport.

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