Published on June 19th, 2023

Location: Germany

Bayer 04 Leverkusen and SPORTFIVE renew partnership

Bayer 04 Leverkusen will continue to rely on SPORTFIVE's marketing expertise in the coming years. The Bundesliga club and the sports marketing agency are extending their long-term cooperation until June 30, 2029.

SPORTFIVE will continue to support the club locally in all marketing matters, such as sponsor acquisition, the expansion of partnerships and the marketing of the hospitality areas in the BayArena. In addition to the existing contract, the agency will also take over responsibility for the Key Account / Partner Management area from 01 July 2023. In the future, this will be the responsibility of a new unit led by SPORTFIVE and will be combined on-site with SPORTFIVE's existing Bayer04 sales team under the leadership of team lead Jan Reif.

"Last season was the most commercially successful for Bayer 04 in terms of marketing, and we were able to close it with a record result thanks to SPORTFIVE's good work," emphasized Fernando Carro, Chairman of the Bayer 04 Management Board. "But it was not only the marketing result that convinced us. With the adjusted concept and optimized structures in sales and partner management, we can continue to drive forward one of our core goals - growth as a club and brand - and leverage additional potential."

"Last season was the most commercially successful for Bayer 04 in terms of marketing, and we were able to close it with a record result thanks to SPORTFIVE's good work."

Fernando Carro, Chairman of the Bayer 04 Management Board

Bayer 04 Leverkusen and SPORTFIVE have already been working together successfully since July 2007. Hendrik Schiphorst, Managing Director of SPORTFIVE Germany, explains: "We are very pleased that we will not only continue our long-standing good partnership with Bayer 04 Leverkusen in the coming years, but also expand it further on the basis of our joint success. We would like to thank Fernando Carro and his colleagues for the trust they have placed in us and are proud to be able to continue to drive forward the marketing of this top European club in the years to come."


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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