Published on March 26th, 2024

Location: France

Babybel® becomes official supporter of the French Handball Federation

Paris, March 26, 2024 – With the support of SPORTFIVE, the international sports marketing agency, Babybel® and the French Handball Federation are proud to announce their biennial partnership, sealing an alliance between two emblematic universes. As the new official supporter of the Men's and Women's French Handball Teams, Babybel® brings its fun, healthy character and support for sport to the table.

A partnership anchored by shared values

The famous brand with the red bull cultivates pleasure, know-how and audacity day after day. These values are deeply rooted in its DNA and are inseparable from handball, France's most successful team sport. Just as handball embodies passion and determination on the court, Babybel® embodies fun and quality in every bite.

As an official supporter of the French Handball Federation, Babybel will benefit from on-the-ground visibility at French handball team matches, as well as a wide range of partner events (digital activations, operations with players, match-day hospitality, private training sessions).

Philippe BANA, President of the French Handball Federation "We are delighted to welcome Babybel® as a new partner of the French Handball Federation. This partnership is a union of values between two entities that share the same passion for sport, pleasure and wellbeing. Babybel® perfectly embodies the spirit of fun and conviviality that characterizes handball. We are convinced that this alliance will reinforce our shared commitment to promoting a healthy, active lifestyle."

Grégoire ARGAND, Marketing Manager Bel France "The partnership between Babybel® and the French Handball Federation goes far beyond a simple commercial collaboration. It's the union of a brand made in France and two of the world's most successful national teams, united by a shared commitment to sport, health and pleasure. Our aim is to accompany young and old alike in their daily lives with a healthy snack and to encourage them to adopt an active lifestyle."

Benjamin DEBLICKER, SVP Sales SPORTFIVE France "We're delighted to have worked with Babybel® and the French Handball Federation on this exciting partnership. The alliance of these two players who share the same passion and values was an obvious one. We are delighted to support the brand in its activation strategy and the production of content around the partnership."

Babybel®, the nutritional partner for athletes

Made in Evron in the Mayenne region of France, Babybel®, Bel's iconic cheese, is 98% milk, 100% French, with no additives or preservatives. It's the perfect snack for athletes, combining naturalness and pleasure. It provides an essential source of protein and calcium for optimal recovery after exercise (4.8g of protein per portion). Thanks to its practical packaging and nutritious portions, Mini Babybel® slips easily into your sports bag for a healthy break at any time of day.

By teaming up with the French Handball Federation, Babybel® illustrates its commitment to a balanced diet that accompanies sportsmen and women of all ages in their daily lives, offering practical, on-the-go products adapted to their nutritional needs.

New Mini Babybel & GO®

At a time when on-the-go consumption has become a must, Babybel® has come up with the perfect innovation for all sports fans: Mini Babybel & GO®.

This new format of two Mini Babybel Original® in a single package is specially designed for a healthy and delicious snack at any time. Also made in Evron, Mayenne, Mini Babybel & GO® is easy to transport and keeps out of the fridge for up to 8 hours. It's the perfect solution for satisfying hunger pangs, especially after a good handball practice!

Together, Babybel® and the French Handball Federation invite fans, athletes and families to celebrate sportsmanship and the little moments of everyday happiness. They encourage fans to express their passion for handball in a playful way, highlighting the country's most successful team and its exceptional career.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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