Auric International Markets Limited Clinches Sponsorship Deal with Borussia Dortmund

Auric International Markets Limited (AIMS), one of the world’s leading financial brokers, announced today its Asian partnership with top German football club Borussia Dortmund (BVB) for the 2022-2023 season. This momentous event marks AIMS’ first foray into sports sponsorship as part of its strategy to expand its global portfolio.

Brokered by SPORTFIVE, BVB’s exclusive commercial rights agency, this sensational partnership between AIMS and BVB will bring forth a unique and exciting opportunity for two globally recognised brands to further propel themselves synergistically. Both organisations are well-known for their drive for success, determination and commitment to excellence and this partnership will serve to enhance those qualities.

With eight Bundesliga Championship titles under its belt, BVB is one of the most successful German football clubs, both at home and internationally. Its stadium, Signal Iduna Park, is by far the biggest stadium in Germany in terms of capacity and the only stadium in the country that can hold over 80,000 spectators.

As a regional partner of BVB, AIMS will focus on the highly bankable segment of football supporters, as well as further strengthen its brand in the European and international markets. While BVB supporters can enjoy AIMS’ cutting-edge trading platform, low latency connectivity and superior liquidity, AIMS will capitalise on the football club’s assets and benefit from significant branding exposure, and develop engaging co-branded content on the club’s official social channel @BlackYellow on Instagram and Twitter (over 4M followers).

"The new partnership aligns with our core values and will enable the club to further increase our presence across the region."


Suresh Letchmanan, Managing Director, BVB Asia Pacific

Aaron Chang, Director at AIMS, said: “It is a huge honour to partner with Borussia Dortmund, one of the world’s most popular and successful teams. As a leading global financial broker, AIMS is always looking out for opportunities to innovate and further grow our brand, and this exciting new collaboration represents a monumental milestone as we embark on our first venture into sport sponsorship. We are excited to work together with Borussia Dortmund and create engaging experiences for the fans.”

Suresh Letchmanan, Managing Director of BVB Asia Pacific, said: “We are very pleased to welcome a global leader in the financial brokerage industry, AIMS, as a regional partner of Borussia Dortmund. The new partnership aligns with our core values and will enable the club to further increase our presence across the region. We look forward to collaborating with AIMS to provide unique content for our fans.”

Malcolm Thorpe, Managing Director, South East Asia at SPORTFIVE, said: “We are delighted to have brought together this regional partnership between AIMS and Borussia Dortmund – two parties who share similar values and strive for performance excellence in their respective fields. We believe this partnership will further strengthen both AIMS and Borussia Dortmund’s ambitions and aspirations in the region.”

In celebration of this new partnership, AIMS will be offering its valued clients from the China, Indo-China and India regions an opportunity to obtain exclusive BVB club offers and benefits, such as VIP tickets and merchandise products. More details will be provided in due course.

"We are delighted to have brought together this regional partnership between AIMS and Borussia Dortmund – two parties who share similar values and strive for performance excellence in their respective fields."


Malcolm Thorpe, Managing Director, SPORTFIVE SEA

ABOUT AIMS

AIMS is a globally renowned financial broker which offers premium trading products and services with transparency and innovative trading technology over 10 countries. Till date, AIMS is present in Australia, Dubai, Malaysia, Vietnam, Cambodia, Japan, Korea, Indonesia, Hongkong and China. Since 2015, AIMS has connected over 55,000 traders around the world to the world's largest and most liquid financial markets. Under the strictest license regulatory, AIMS has emphasized over the years its outstanding security coverage and a multi-dimensional trading environment for all retails and institutional clients. AIMS is adamant on business growth by providing over 400 different liquid instruments, as well as competitive low spread environment and enjoyable trading experiences.

ABOUT BORUSSIA DORTMUND (BVB)

Borussia Dortmund is one of the most traditional and popular German football clubs. Founded in 1909, BVB boasts more than 10 million fans within Germany and, in addition, also looks to a rapidly growing fan base worldwide. The eight-time German champions and five-time DFB-Pokal winner was in 1966 the first German club to win a European Cup competition. BVB also became the first Bundesliga club to win the UEFA Champions League in 1997, followed by the Intercontinental Cup in the same year. With a turnover of over 400 million Euro, Borussia Dortmund nowadays is one of the economically strongest football clubs in the world.

ABOUT SPORTFIVE

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have.

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

Press contacts

David Rothenhaeuser

Vice President and Head of Global Marketing Communications

david.rothenhaeuser@sportfive.com

Pearline Chan

Director Marketing Communications

pearline.chan@sportfive.com

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