Published on October 24th, 2022
Location: Singapore
Astro returns as Official Broadcast Partner of the AFF Mitsubishi Electric Cup 2022
The ASEAN Football Federation (AFF) announced that leading content and entertainment broadcaster, Astro, has returned as an official broadcast partner of the AFF Mitsubishi Electric Cup 2022 in Malaysia.
Brokered by AFF’s exclusive commercial rights representative SPORTFIVE, the agreement will see Astro continue their partnership with AFF for the 2022 tournament after last being involved for the 2020 edition. As the official broadcast partner in Malaysia, Astro will have rights to broadcast all the AFF Mitsubishi Electric Cup 2022 matches live on selected channels.
Astro broadcasted a total of 411 broadcast hours for the 2020 AFF Championship in Malaysia, with 19.5 million TV viewers tuning in.
Nicholas John, Head of Sports, Astro said, “Astro, the ‘Home of Sports’, is excited to broadcast all 26 matches live of the AFF Mitsubishi Electric Cup 2022 to Malaysian football fans. Matches will be available on Astro Arena 2 (Ch 802) and streaming on Astro GO available to all Astro customers, with extensive live coverage featuring renowned current and former players as pundits and commentators.
"Additionally, Astro customers stand a chance to win tickets via Astro Rewards to watch matches at Bukit Jalil Stadium where Malaysia will face Laos on 24 December and Singapore on 3 Jan 2023.”
Malcolm Thorpe, Managing Director, Southeast Asia at SPORTFIVE, said, “We are thrilled to see Astro return as one of the official broadcast partners for the upcoming AFF Mitsubishi Electric Cup 2022. Astro has been a valued partner over the years in helping us reach our fans in Malaysia, and to have them come on board once again for 2022 demonstrates the immense appeal of the tournament as a premier sporting content in the region.”
Astro has been a valued partner over the years in helping us reach our fans in Malaysia, and to have them come on board once again for 2022 demonstrates the immense appeal of the tournament as a premier sporting content in the region.”
Malcolm Thorpe, Managing Director, SEA, SPORTFIVE
Astro was also on hand last Saturday, 22 October 2022 to cover the excitement and festivities of the AFF Mitsubishi Electric Cup 2022 Trophy Tour and CSR Football Clinic that took place at Empire Shopping Gallery and xPark Sunway South Quay respectively.
Featuring local football legends, Norshahrul Idlan Talaha, Mahali Jasuli and Shahrom Kalam, the Trophy Tour and CSR Football Clinic were jointly organised by AFF and new title sponsor, Mitsubishi Electric with support from the Football Association of Malaysia. Children from the BRDB Rotary Children’s Residence had the opportunity to learn some footballing skills at the clinic while fans were able to get up close and personal with the legends at the Trophy Tour.
Yang Hormat Dato' S. Sivasundaram, Football Association of Malaysia Deputy President, said, “We are delighted to support the AFF Mitsubishi Electric Cup 2022 Trophy Tour and CSR Football Clinic to help bring football back into the lives of our children and community. The AFF Championship is an important tournament for us and we can’t wait to see all our fans back in the stadium supporting our team in person once again.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About ASTRO
Astro is Malaysia’s leading content and entertainment company, serving 5.6 million homes or 71% of Malaysian TV households and 11.3 million digital monthly unique visitors. More than 600,000 homes are already streaming the best of home entertainment via our 4K UHD Ultra Box and HD Ulti Box, which run on both satellite and broadband, alongside our content-broadband bundles. Today our customers enjoy streaming live sports and the biggest TV shows and movies from global streaming services as well as more than 11,000 hours of local signatures and flagship Astro Originals that we produced.
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About the AFF MITSUBISHI ELECTRIC CUP 2022
The AFF Mitsubishi Electric Cup is a biennial football competition organised by the ASEAN Football Federation (AFF). First played in 1996, the tournament is contested by the national ‘A’ teams of Southeast Asia and boasts record TV ratings. The 14th edition of the tournament is scheduled to take place from 20 December 2022 to 16 January 2023. It will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing four fixtures, in the group stage. The knockout round remains unchanged, with semi-finals and the final played on two-leg format. Website: www.affmitsubishielectriccup.com
Press contacts
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Pearline Chan
Director Marketing Communications
pearline.chan@sportfive.com
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