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Published on August 19th, 2024

Location: France

Siléane, new official partner of les Verts

Paris, august 19th 2024 - Siléane, a Loire-based company specialising in advanced robotics for industry, has become an official partner of AS Saint-Étienne for the coming season. The agreement, signed by SPORTFIVE, an international sports marketing agency, will see the brand's logo featured on the lower back of the men's team jersey and the upper back of the women's team jersey.

Analysing their environment and adapting their movements in real time to act with meticulousness, precision and speed are skills shared by footballers and the robots designed by Siléane. Since 2002, Siléane, a Saint-Étienne-based company specialising in cutting-edge robotics, has been automating gestures in random or unknown contexts, giving its robotic arms analytical capabilities for a wide range of industrial applications.

Focused on the robotics of the future and boasting spectacular growth, this innovative company based in the Loire region marks its first sponsorship activation. What could be more natural for Siléane, which is proud of its roots and has more than 200 employees, than to turn towards les Verts and the Geoffroy-Guichard stadium, less than four kilometres from its headquarters? In the Chaudron, Siléane will benefit from visibility in addition to that guaranteed by its presence on the lower back of Olivier Dall'Oglio's players' jersey. Also in support of the women's team, Siléane will be featured at the top of the back of Laurent Mortel's players' jersey. Last but not least, Siléane will also be involved in AS Saint-Étienne's CSR initiative called “Vert l'Avenir” (Greening the Future).

Ivan GAZIDIS, President of ASSE: “As well as being highly inspirational thanks to its innovative and forward-looking approach, Siléane showcases the skills of our region's engineers. AS Saint-Étienne is proud to be associated with a leading company in its field and to offer it visibility with the aim of contributing to its development both locally and nationally.”

Hervé HENRY, Chairman and CEO of Siléane: “It is a great pleasure for Siléane and its employees, who are very attached to their region, to be associated today with AS Saint-Étienne. This partnership reflects the shared values of the company and top-level sport: hard work, a taste for effort, for surpassing oneself and for others, which, when shared, make for a strong team, give us pleasure and allow us to give it! That's how Les Verts shone last season, and we're proud to be working with them this season to help them thrill us as part of the elite of French football.”

Xavier ODDONE, Managing Director of SPORTFIVE France: “We are delighted with this new partnership, which makes sense, between two major players in the region, initiated by SPORTFIVE. In particular, this alliance will enable Siléane to increase its visibility and its development on the local and national markets.”

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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