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Published on August 13th, 2024

Location: France

RHD LABO official supplier to Les Verts

Paris, august 13th 2024 - L'ASSE and SPORTFIVE, an international sports marketing agency, are delighted with the partnership agreement between RHD LABO, the leading distributor of food products in France. The Loire-based company has become an Official Supplier of AS Saint-Étienne for the 2024-2025 season.

For their return to Ligue 1, AS Saint-Étienne will be counting on the support of RHD LABO. The specialist distributor of fresh, dairy, frozen and grocery products based in La Talaudière (42) is now an Official Supplier.

RHD LABO has a long history of distribution to the catering trade in the region, and is a leader in its sector thanks to the excellence of its products and the quality of its services.

Arnaud JAOUEN, Deputy Managing Director in charge of revenue at ASSE: “It's a real satisfaction to be able to rely on a local company, known and recognized for the quality of its products and service. For AS Saint-Étienne, partnering with RHD LABO, which promotes local products and gives a boost to our region, was an obvious choice.”

Catherine LIARTE, Director of RHD LABO: “We are proud to be working with AS Saint-Étienne, a legendary club that shares our values of humanity and respect. Values inherited from our dairy cooperative - Les Maîtres Laitier du Cotentin. This partnership will enable us to showcase our excellent products and develop top-quality services for our customers and all Les Verts fans, while stimulating our growth and jobs in the region.”

Thierry AMBROISY, Managing Director of RHD LABO: “As Managing Director of two subsidiaries in the France Frais network, including RHD LABO, I think it's important to sign up to strong partnerships that make sense. By teaming up with ASSE, we're highlighting our expertise and raising our profile in the regional market. We share with this iconic club strong values and a DNA that includes ambition and excellence. This synergy will strengthen our brand image.”

Xavier ODDONE, Managing Director of SPORTFIVE France: “We are delighted with the signing of this new partnership, which makes sense between two entities that share strong values. This alliance with AS Saint-Étienne will enable RHD LABO to showcase its expertise and raise its profile.”

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