Published on July 30th, 2024
Location: France
ASSE and the Minet Group build together
Paris, July 30th 2024 - ASSE and SPORTFIVE, an international sports marketing agency, are delighted with the partnership agreement with Groupe Minet, a scaffolding manufacturer. Based in the Loire, the brand becomes an Official Partner of AS Saint-Étienne for the 2024-2025 season, with the possibility of an extension for a further year.
AS Saint-Étienne will be able to count on the support of the Minet Group next season as it looks to build and rise in Ligue 1. On July 22nd, the scaffolding manufacturer and the Forez club signed a one-season partnership, renewable for 2025-2026, which increases their level of commitment as the company becomes an Official Partner of Les Verts. As such, the Minet Group will benefit from visibility at the Geoffroy-Guichard stadium and on AS Saint-Étienne's digital campaigns.
Based in Saint-Étienne and present throughout France and in some fifteen countries abroad, the Minet Group has been a benchmark in its field since 1962. The third generation of its directors is particularly proud to perpetuate its attachment to “made in France”.
It's important for us to build innovative alliances, and this partnership is a perfect example.
Xavier ODDONE, Managing Director of SPORTFIVE France
Arnaud JAOUEN, ASSE's Deputy Managing Director in charge of revenue: “AS Saint-Étienne is delighted to see the partnership with one of its loyal sponsors grow at a time when our club is back in the top flight and beginning a new era. The Minet Group is an expert in its sector and, like ASSE, attaches great importance to maintaining human values in an increasingly competitive world.”
Maxence Giraudet, Chairman and CEO of the Minet Group: “The Minet Group is proud to support ASSE as an Official Partner. As a manufacturer of scaffolding in the Loire region for over 60 years, we want to be present alongside sports clubs that represent our region and bring together passions that know no borders. This partnership with the emblematic ASSE club, whose history and commitments echo our values, perfectly symbolises the principles of perseverance, performance, ambition and excellence to which we aspire. Green, supporter, partner and proud!”
Xavier ODDONE, Managing Director of SPORTFIVE France: “We are delighted with this new partnership powered by SPORTFIVE. It's important for us to build innovative alliances that make sense. The partnership between ASSE and Groupe Minet is a perfect example of this.”
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
-
Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
Other press releases
