Published on July 19th, 2024
Location: France
Kapriol, new official partner of Les Verts
Paris, July 19th 2024 - ASSE and Kapriol, a company specialising in personal protective equipment, have signed a partnership for the 2024/2025 season, with an option for a further year. The new partnership, signed by SPORTFIVE, an international sports marketing agency, will see the brand's logo featured on the shorts worn by Les Verts.
Kapriol and AS Saint-Étienne signed a partnership agreement on Friday July 19th. The agreement elevates the expert in the design of personal protective equipment to the rank of Official Partner of ASSE for the 2024/2025 season, with a renewable option for the following season.
The Italian brand will now be featured on the shorts worn by Les Verts in Ligue 1, and will also benefit from visibility at the Geoffroy-Guichard stadium and the Centre sportif Robert-Herbin.
Founded in 1927, Kapriol is a family-run business with 170 employees divided between a head office and two production plants. Based in Lecco (Lombardy), it is present on four continents.
It's an obvious alliance between two entities sharing the same values and which responds to the Italian brand's objectives.
Xavier ODDONE, Managing Director of SPORTFIVE France
Ivan Gazidis, Chairman of ASSE: “We are very happy to find in Kapriol a new partner for the return of Les Verts to Ligue 1. The AS Saint-Étienne and Kapriol are two historic brands in their sector, two groups on a human scale that cultivate the transmission and go beyond generations. Like the ASSE, Kapriol is driven by the search for quality and innovation to achieve performance.”
Franco MORGANTI, Chairman and CEO of Kapriol: “Kapriol, a 97-year-old Italian company, is delighted to become an official sponsor of ASSE, a historic French club with which we share the same human values. By associating our two companies, we will improve our visibility on the French market, enabling us to develop our brand image as well as our volume of business.”
Xavier ODDONE, Managing Director of SPORTFIVE France: “We are delighted with the signing of this new partnership between AS Saint-Etienne and Kapriol. It's an obvious alliance between two entities that share the same values and that meets the challenges of the Italian brand. We can't wait to see this great partnership come to life on the McDonald's Ligue 1 pitch.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
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