Published on May 12th, 2023

Location: Global

Global sports marketing agency SPORTFIVE appoints Seamus O'Brien as President, APAC.

SPORTFIVE announced the appointment of Seamus O’Brien as President, APAC, a move that will strengthen their business across Asia. O’Brien brings over 30 years of experience in leading executive positions within the sports industry including his time as Founder, Chairman & CEO of World Sport Group.

“For many years, SPORTFIVE’s strong passion and deep understanding of sport in APAC have helped shape the industry. To be able to complement our existing business with the unmatched experience and established relationships of Seamus O’Brien and his team will further underpin our endeavours to be the leading sports marketing agency in APAC and worldwide.” said Stefan Felsing, CEO SPORTFIVE. 

The appointment represents a firm commitment to growing the agency’s regional business in APAC which will be a cornerstone of SPORTFIVE becoming the world’s leading sports marketing agency. 

“Our leadership team at SPORTFIVE is excited by the opportunity and looks forward to collaborating with Seamus as he takes responsibility to advance our strategy across the entire APAC region within his role as President, APAC and Chairman of the Board of SPORTFIVE ASIA.” adds Felsing. 

For many years, SPORTFIVE’s strong passion and deep understanding of sport in APAC have helped shape the industry."


Stefan Felsing, CEO SPORTFIVE

Speaking on the appointment, Seamus O’Brien said: “I am delighted to be reunited again with many long-time friends and colleagues, alongside the exceptionally talented team from SPORTFIVE worldwide. Together, we will focus on growth opportunities throughout Asia which will undoubtedly benefit from our leading position in football globally.”

"Together, we will focus on growth opportunities throughout Asia which will undoubtedly benefit from our leading position in football globally.”


Seamus O’Brien, President APAC, SPORTFIVE

“SPORTFIVE has a proven track record in global sports marketing and an internationally renowned sales network. Together with my team in Asia, I am looking forward to leveraging this international network for the benefit of our regional rightsholders and clients.” O’Brien further commented.

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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