Leading Esports and Web3 organisation, Ampverse, today announced it has named global sports marketing agency, SPORTFIVE, as its exclusive global commercial representative.
Ampverse and SPORTFIVE will work together to explore commercial development and media rights opportunities and forge partnerships for the organisation’s expansive esports and gaming portfolio, which includes Thai esports brands Bacon Time and MiTH, Vietnamese team SBTC Esports and India’s 7Sea.
With the aim of bringing fans even closer to Ampverse’s roster of esports teams and gaming talents, which boasts over 80 million total followers on social media, SPORTFIVE will leverage its sales expertise and extensive network both globally and locally in the Asia-Pacific region to seek out meaningful brand partnerships that will offer authentic branded content and engagement initiatives for all.
This appointment further cements the collaborative efforts between Ampverse and SPORTFIVE with the two organisations enjoying a productive relationship over the past few years. The agency previously helped to secure online delivery platform Foodpanda as a premium partner of the Bacon Time esports team in 2021.
"We believe this will mark the start of a very promising chapter for Ampverse and we look forward to unlocking further commercial potential for our portfolios together with SPORTFIVE."
Ferdinand Gutierrez, Co-founder and CEO, Ampverse
Ferdinand Gutierrez, Co-founder and CEO, Ampverse, said: “SPORTFIVE has been an excellent partner in identifying the right opportunities for us over the last few years and we are excited to scale up our partnership and have the SPORTFIVE team as our exclusive commercial rights representative. We believe this will mark the start of a very promising chapter for Ampverse and we look forward to unlocking further commercial potential for our portfolios together with SPORTFIVE.”
Malcolm Thorpe, Managing Director, Southeast Asia at SPORTFIVE, said: “We are thrilled to partner with Ampverse to further support the commercial development of its ever-expanding portfolio of teams and assets. With its expansion into new markets in recent years, Ampverse is in the midst of tremendous growth and we are honoured to be able to help drive its business forward during this period. SPORTFIVE will support Ampverse in finding innovative solutions, ensuring the business continues on an upward trajectory, and realising its ambitions.”
"SPORTFIVE will support Ampverse in finding innovative solutions, ensuring the business continues on an upward trajectory, and realising its ambitions."
Malcolm Thorpe, Managing Director, SPORTFIVE SEA
Ampverse is playing a different game. Ampverse exists to inspire its community by building innovative IP that gamers simply love. Its portfolio includes owning some of the world’s best esports teams, influential gaming talent, a Play-and-Earn guild, bespoke metaverse experiences and a series of fan-driven products and gaming collectibles. It has a blue-chip client base including Disney, Samsung, McDonalds, Nestle, Lazada and Porsche. Ampverse pioneers a hyper-local, community first approach to shaping the future of gaming culture.
Join the journey at ampverse.com
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports. While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specializes in delivering a comprehensive range of solutions and services for brands, right-holders and fans across the whole value chain. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region.
SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsports, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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