Published on August 5th, 2022

Location: France

AJ Auxerre will count on the unfailing support of its sponsors for its season in Ligue 1 Uber Eats!

SPORTFIVE, the international sports marketing agency, is proud to announce that AJ Auxerre is renewing its partnerships with the Servistores, Groupama, Actis Location, the City of Auxerre and LCR brands for this season in Ligue 1 Uber Eats.

After 10 years in Ligue 2 BKT, on May 29, AJ Auxerre returned to Ligue 1 Uber Eats after winning the penalty shootout of its second leg of play-off against AS Saint-Étienne. A match that will remain forever engraved in the memory of an entire club as the stakes, the scenario and the final result were exceptional.

During these 10 years, several brands partnered with AJ Auxerre with the support of the international sports marketing agency SPORTFIVE to meet their various publicity, image and business challenges but also with the desire to support a family club, appreciated by the French, with a fine record of achievement that conveys the values of compassion, respect and surpassing oneself. 

These brands have put their trust in the club, have been involved in its development and have always supported it.

For this new season in Ligue 1 Uber Eats, AJ Auxerre is happy to announce alongside SPORTFIVE that it is renewing its partnerships with Servistores, Groupama, Actis Location, the City of Auxerre and LCR, all visible on the jerseys and shorts of the men's professional team alongside Acadomia, newly present on the front of the AJ Auxerre jerseys. The club has always had the desire to continue the adventure with its partner brands and is happy to be able to count once again on their unfailing support for whom it was only natural to extend the adventure. The first division of the France football championship will offer much greater visibility to the club's sponsors this year.

Servistores, which has been a partner of AJ Auxerre since the 2013/2014 season and which was present on the front of the jersey, will now be displayed on the pocket. Groupama, partner since the 2011/2012 season, will appear on the sleeve of the White and Blue. Actis Location, partner since 2015/2016, will affix its logo on the back of the shorts. The City of Auxerre, partner of the club since last season will remain displayed on the front shorts, as will LCR which will remain on the upper back of the AJ Auxerre jerseys.

AJ Auxerre also thanks its equipment manufacturer and Main Partner Macron, with whom it will continue to work closely as well as Free Ligue 1 which has just partnered with the club to promote its Application in France and bring instantaneous content to fans. 

AJ Auxerre's partners are of rare loyalty, probably because their commitment is linked to the values of the club, its history and its image beyond sporting results.

Baptiste MALHERBE, Managing Director of AJ Auxerre

Baptiste MALHERBE, Managing Director of AJ Auxerre : "AJ Auxerre's partners are of rare loyalty, probably because their commitment is linked to the values of the club, its history and its image beyond sporting results. We are proud and happy to continue with our partners and to have this lasting and trusting relationship with them. The club was keen to offer its loyal partners the Ligue 1 exposure as a priority, while at the same time asking them to stand firmly by the club in this new challenge. AJA's great history continues and is written with its supporters and partners.”

Laurent MORETTI, Managing Director France of SPORTFIVE : "We are very happy and proud to renew all its partnerships and to see that AJ Auxerre can once again count on the unfailing support of its sponsors.  AJ Auxerre has always been a club appreciated by the Frenchespecially for the beautiful values it conveys. With this rise in Ligue 1 Uber Eats, the club becomes even more appealing and will offer even greater national visibility to its sponsors throughout the season. We wish a very happy 2022/2023 season to the club and all partners!”


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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