SPORTFIVE, an international sports marketing agency, is proud to announce the new partnership established between LOSC Lille and Actual Group, a major player in employment in France, providing innovative solutions to provide access to work and develop skills. This partnership is concluded for 3 seasons.
A partnership for a successful matchday experience:
Driven by the shared values and considering that in work as in sport, it is always passion that pushes us to excel, Actual group has been involved in sports sponsorship for several years.
In order to continue to meet its territorial anchoring objectives and thus strengthen its presence in the north of France, Actual group becomes, with the support of the international sports marketing agency SPORTFIVE, the new Official Supplier of LOSC Lille. The company’s logo will be displayed on the LEDs of the Decathlon Arena Stade Pierre Mauroy on match nights and will be visible on the advertising panels of the training ground at Domaine de Luchin as well as on the club's website and application. The company will also take advantage of several VIP and individual seats to enjoy LOSC matches and animate its public relations. Several contests will be organised on the club's social networks to animate the LOSC community around this partnership.
This partnership will also benefit the Lille club since, via its Actual Events structure, Actual will be responsible for assisting the club in recruiting and providing staff (hosts/hostesses, sales staff, etc.) for the various LOSC matches and events.
LOSC is delighted with the arrival of this new partner with shared values of innovation, excellence and humanism who will share their expertise and support so that the club's supporters can enjoy a fully successful match day experience.
"We are very proud to join LOSC, which over time has generated popular fervour throughout the region. This partnership is also an opportunity to strengthen our local presence to support as many people as possible in their employment and skills development efforts." Says Samuel Tual, President of Actual Leader Group.
We are very happy to have contributed to the realisation of this new partnership between Actual Group and LOSC. A partnership centred on people that will benefit both parties and that will allow LOSC to welcome its supporters, partners and clients in the best conditions possible during its various events.
Laurent MORETTI, Managing Director France of SPORTFIVE
ABOUT ACTUAL GROUP
Actual Leader Group is now the 7th largest player and the leading independent French provider of temporary work and employment services. Actual Leader Group was created in 2018 through the merger of two French independent temporary employment agencies of similar size, complementary and driven by shared values and purpose, which is to provide access to employment for as many people as possible. Based on the two flagship brands Actual and Leader, the two independent networks offer a range of solutions for employment and skills: Temporary Work, Recruitment, Support and Training. The goal of the Actual Leader Group, with its 3,150 permanent employees in 550 agencies in Europe (France, Holland, Luxembourg, Switzerland and Portugal) is to build the work of women and men together. This is how the Group supports 24,971 companies and almost 135,000 temporary workers.
ABOUT LOSC LILLE
A stronghold of French football in the 1940s and 1950s, LOSC has shown constant sporting and structural progress since the early 2000s. With the inauguration in 2007 of the Domaine de Luchin, one of the most modern and efficient sports and administrative centres in Europe, LOSC has acquired solid foundations to build an ambitious modern history. A regular participant in European competitions (8 qualifications in the UEFA Champions League, 8 in the UEFA Europa League since 2001), LOSC has given itself an international experience and image. In addition to its remarkable sporting achievements, LOSC has also taken an essential step in its development by acquiring an ultra-modern 50,000-seat indoor stadium, the Stade Pierre Mauroy, in 2012. French champions for the fourth time in its history, in 2021, the northern club reached the 8th finals of the UEFA Champions League during the 2021-2022 season. Led by Olivier Létang, its Chairman and CEO, the Lille club continues to progress season after season, driven by an ambitious sporting and economic growth project based on high sporting performance, training and social and societal commitment.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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