Published on June 11th, 2024
Location: Global
SPORTFIVE brings more German Football into the U.S. via agreement with ESPN
Hamburg, June 11, 2024 – SPORTFIVE, one of the leading global sports marketing agencies, is excited to announce a groundbreaking deal between the German Football Association (DFB) and ESPN in the United States. This agreement, facilitated by SPORTFIVE, will see the two entities further expand the reach and influence of German football in the world of sports.
The multi-year agreement includes the telecast of three weekly matches from the German 3. Liga from the 2023/24 campaign through to the 2026/27 season. This will provide American fans with regular access to the action and talent showcased in Germany's third highest professional division.
In addition, the agreement will feature an average of at least five German Men’s U-21 National Team matches per year. This will allow fans in the US to witness both current and future stars of German football as they compete against top international opponents.
This agreement builds upon the long standing relationship between DFB and ESPN around the men’s DFB-Pokal as well as on the strong relationship between SPORTFIVE and ESPN in the US. SPORTFIVE has provided hundreds of hours of high-quality sports content to ESPN each year and this new deal further solidifies their successful collaboration.
This partnership will not only bring some of the best of German football to American audiences but also provide a platform for emerging talent to shine.
Thomas Klingebiel
Speaking about the agreement, Thomas Klingebiel, President Media at SPORTFIVE said, "We are delighted to have brokered this new deal between DFB and ESPN in the US. This agreement will not only bring some of the best of German football to American audiences but also provide a platform for emerging talent to shine. We are excited to continue our fruitful relationship with ESPN and contribute to the growth of football in the US."
Kay Dammholz, Senior Head of Media rights at DFB GmbH & CO. KG comments: “SPORTFIVE is a trustworthy partner that supports our goal to showcase all facets of German football to a global audience. The agreement with ESPN will extend our reach and further enhance the awareness of German football in the US.”
SPORTFIVE's collaboration with DFB does not stop there. The agency has been bringing the excitement of the DFB-Pokal to football enthusiasts in Nigeria for the last two seasons and will continue this project for the next two years.
SPORTFIVE's commitment to delivering top-notch sports content and expanding the global reach of football is evident in this partnership. With the broadcast of 3. Liga matches, German National Team Men's U21 matches, football fans in the US can look forward to an unparalleled viewing experience.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
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