Published on October 19th, 2022

Location: Germany

SPORTFIVE and FORTIUS to be Hospitality Provider for UEFA EURO 2024

UEFA appoints 2024 Hospitality Experience AG as Official Hospitality Provider for UEFA EURO 2024

2024 Hospitality Experience AG, a joint venture between SPORTFIVE and FORTIUS AG, has been appointed as the global exclusive Official Hospitality Provider for UEFA EURO 2024.

UEFA has for the first time appointed a company for both the commercialisation and delivery of the Official Hospitality packages for UEFA EURO. 2024 Hospitality Experience AG will create, promote, sell and deliver unique ticket-inclusive hospitality packages for UEFA EURO 2024.

Martin Kallen, UEFA Events S.A. CEO, said: “UEFA Events S.A. is pleased to welcome 2024 Hospitality Experience AG on board for UEFA EURO 2024. I am certain that with their combined experience, network and technology, they will offer and deliver an attractive Official Hospitality experience to clients.”

Olaf Bauer, Managing Director of 2024 Hospitality Experience, said: “UEFA has a hard-won reputation for delivering the most exceptional hospitality standards in world football and we are humbled and proud of their decision to entrust this project to us.”

"With their combined experience, network and technology, they will offer and deliver an attractive Official Hospitality experience to clients."

Martin Kallen, UEFA Events S.A. CEO

Robert Müller von Vultejus, Chief Growth Officer, SPORTFIVE, commented: “Customer-centric hospitality will be at the heart of UEFA EURO 2024. We are not only delighted, but full of excitement to join forces to deliver the best hospitality experience ever for this special tournament. With our expertise, knowledge, and global sales network, we are perfectly aligned to responsibly commercialise the demands of UEFA on one hand and the corporate guests, on the other.”

Max Müller, FORTIUS AG CEO, added: “Customers are at the centre of everything we do, and our technology will provide them with all the necessary tools to select and curate an exceptional Official Hospitality experience. We aim to deliver the most connected and digital hospitality experience that the world of commercial sports hospitality has ever seen”.

UEFA EURO 2024, one of the world’s top football tournaments, featuring 24 teams, will be played across 10 venues in Germany. The tournament will kick off on 14 June 2024 in Munich. The final will be played in Berlin on 14 July 2024.

The UEFA EURO 2024 Official Hospitality programme will guarantee premium tickets, gourmet catering and elite viewing positions at top-class venues from a wide range of exclusive packages.

2024 Hospitality Experience AG will be the only source of Official Hospitality packages for football fans globally. The packages will be available for purchase online at 2024-hospitality.com or via the company’s sales network. Official Hospitality options will be available on a first-come, first-served basis from 1 December 2022, and there will be a pre-sale period for existing box holders at the venues beginning in November 2022.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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