Chinese viewers are able to watch the event live on China Media Group (CMG)channels, including CCTV5, CCTV5+, CCTV Olympic Channel and the CCTV app. This marks a significant moment as fans witness the return of the Chinese weightlifting team to the global stage, showcasing their achievements.
SPORTFIVE, as the exclusive partner of the International Weightlifting Federation (IWF), will handle media rights distribution for the 2023 World Weightlifting Championships, as for the already hosted Grand Prix in 2023 and the upcoming IWF World Cup in 2024. This partnership builds upon the successful collaboration between SPORTFIVE and China Media Group (CMG) during the 2022 World Weightlifting Championships in Bogotá. This partnership aims to enhance the event's profile, expand its global reach, and provide viewers with an exciting experience.
"We are honored to renew our cooperation with CMG. We believe that this partnership will not only enrich CMG's sports content portfolio but also amplify the awareness and influence of the World Weightlifting Championships in the Chinese market."
Jerry Wang, Managing Director of SPORTFIVE Greater China
Jerry Wang, Managing Director of SPORTFIVE Greater China, expressed his excitement about the renewed cooperation with CMG, stating, "We are honored to renew our cooperation with CMG. We believe that this partnership will not only enrich CMG's sports content portfolio but also amplify the awareness and influence of the World Weightlifting Championships in the Chinese market. This collaboration provides an opportunity for the Chinese people to unite and celebrate on a grand stage. We are committed to marketing the event within the Chinese market, enhancing event diversity, and delivering the ultimate viewing experience to our Chinese fans. We eagerly anticipate utilizing our extensive experience in sports marketing resources in the future."
SPORTFIVE has a long-standing commitment to the weightlifting community and is dedicated to promoting major international weightlifting events. Earlier this year, SPORTFIVE signed a long-term agreement with the European Weightlifting Federation (EWF) for its senior European Championships.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.