Published on December 13th, 2024

Location: Global

Honor Partners With Gaming Star Yinuo To Launch Gaming Phone Series

Shanghai, December 13, 2024 – SPORTFIVE has successfully facilitated the appointment of Yinuo, the Chengdu AG Super Play player, as the ambassador of Honor GT. In collaboration with Yinuo, Honor will launch a new gaming phone production line, Honor GT, which will represent a significant advancement in the field of esports equipment.

Honor, founded in 2013, has established itself as a global leader in smart terminal manufacturing. Upholding the spirit of innovation, Honor is proud to announce its collaboration with Chengdu AG Gaming Club's star player, Yinuo, to introduce an all-new high-performance series – Honor GT. Built on three core pillars: next-generation technology, ultra-high performance and pioneering design, Honor GT is crafted to set a new standard in mobile gaming. By seamlessly combining cutting-edge performance, bold aesthetics, and professional-grade gaming features, the series is perfectly tailored to meet the needs of gaming enthusiasts worldwide.This collaboration between Honor and Yinuo marks the beginning of an exciting journey to revolutionize the gaming experience and redefine what’s possible in mobile gaming innovation.

Yinuo, renowned for his exceptional skills and sharp instincts has become an icon in esports, earning the esteemed title of ‘The Genius Archer.’ His outstanding performance at the Hangzhou Asian Games further cemented his status as one of the industry's finest. Yinuo’s unwavering passion for gaming and relentless pursuit of excellence perfectly align with Honor GT's commitment to ultimate performance. This cooperation highlights not only Yinuo’s personal allure but also Honor’s profound connection to the spirit of esports.

This collaboration highlights Honor GT’s exceptional performance qualities, offering a premium and immersive gaming experience.


Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE

By working closely with Yinuo, Honor aims to reinforce its position in the industry, facilitating the integration of cutting-edge technology and the dynamic esports culture that appeals to younger generations. This partnership promises to elevate the gaming experience for esports enthusiasts, setting new standards for the future of gaming.

Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE, stated, “This collaboration highlights Honor GT’s exceptional performance qualities, offering a premium and immersive gaming experience. Yinuo’s remarkable achievements at the Hangzhou Asian Games exemplify competitive excellence and a relentless pursuit of perfection, core values that align seamlessly with Honor’s brand philosophy. This partnership marks a significant milestone in deepening Honor’s integration within the gaming ecosystem cherished by the younger generation.”

 The launch of the Honor GT, in collaboration with Yinuo, will signal the advent of a new era in gaming. This unparalleled gaming experience will provide a distinctive opportunity for young people to realize their gaming aspirations. Stay tuned for the launch of Honor GT with Yinuo on 16 December.

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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