Published on June 4th, 2024

Location: Germany

SPORTFIVE and Project MJK join forces to explore global market opportunities for Jürgen Klopp

Hamburg, June 4, 2024 – Global sports marketing agency SPORTFIVE announces its partnership with Project MJK, the management team of world-renowned football manager Jürgen Klopp. This collaboration marks the merging of forces between SPORTFIVE and Project MJK, a management venture closely associated with Jürgen Klopp.

Under this innovative alliance and on behalf of project MJK, SPORTFIVE is acting as the commercial and marketing representative for the next three years, with an exclusive primary focus on bolstering Jürgen Klopp's global brand presence and cultivating international partnerships and markets, with a special focus on Asia and the USA. Leveraging SPORTFIVE's extensive network and infrastructure, MJK aims to explore new avenues for market expansion.

“Jürgen Klopp is the embodiment of excellence, mentoring, emotional intelligence, leadership and long-term vision," says Philipp Hasenbein, Chief Operating Officer at SPORTFIVE. “His values align seamlessly with ours, and we are excited to collaborate with Project MJK to enhance Jürgen’s global reach.”

“We are very excited about this partnership, the industry leading experience and global infrastructure of SPORTFIVE will enable us to expand our footprint and to explore innovative opportunities outside of Germany.”


Mike Jäggle, Managing Director - Project MJK

Regarded as one of the greatest managers in football history, Jürgen Klopp has achieved fantastic success during his career. Most notably, during his tenure as manager of Liverpool FC, where he won eight trophies including the English Premier League (2019/20) UEFA Champions League (2018-19) and FA Cup (2021-22) after arriving at Anfield in 2015.

Klopp also has two Bundesliga titles and one DFB-Pokal in his trophy cabinet from his time as manager of Borussia Dortmund between 2008 and 2015. The German’s accomplishments also extend to being named FIFA Coach of the Year in 2019 and 2020. His commitment to various societal causes, such as addressing racism, promoting equality and advocating for societal issues, has garnered appreciation from fans around the world.

Ahead of his final match as Liverpool manager against Wolverhampton Wanderers in the Premier League on Sunday May 19, project MJK and SPORTFIVE launched a personal Instagram channel [@kloppo] for Klopp. This account is designed to bring Klopp closer to his fans while strengthening his reach all over the world.

Within the first 24 hours of the account launch, @Kloppo had 1.5 million followers and gathered 22.6 million impressions. The launch video for the account also amassed 25.6 millions views. As of June 4, 2024 the account has 3.8 million followers.

“We couldn’t be more thrilled to successfully develop Jürgen's brand globally including social media management, media collaborations and new authentic commercial partnerships in the next years.”


Ron Wiegand, Senior Vice President Global Athlete & Team Marketing at SPORTFIVE

Mike Jäggle, Managing Director - Project MJK added “We are very excited about this partnership, the industry leading experience and global infrastructure of SPORTFIVE will enable us to expand our footprint and to explore innovative opportunities outside of Germany.”

In addition to the partnership with MJK and Jürgen Klopp, the launch of the Global Athlete & Team Marketing division in 2024 have marked important developments for SPORTFIVE as the agency amplifies its widely established presence in the world of sports marketing and athlete marketing and representation.

Ron Wiegand, Senior Vice President Global Athlete & Team Marketing at SPORTFIVE said “This global collaboration represents a monumental step forward for the GATM team at SPORTFIVE and we are proud to have Project MJK and Jürgen Klopp on board with us. We couldn’t be more thrilled to successfully develop Jürgen’s brand globally including social media management, media collaborations and new authentic commercial partnerships in the next years.”

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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