Dyn Media acquires its first international broadcasting rights: Starting from the 2023/2024 season more than 170 games of the Basketball Champions League (BCL) will run on the Dyn Platform. The media and production partnership brokered by SPORTFIVE between Dyn Media and the Basketball Champions League organized by the International Basketball Federation Europe (FIBA Europe), runs until the 2025/2026 season and includes exclusive audiovisual media rights for Germany, Austria and Switzerland.
“With the Basketball Champions League we offer basketball fans top-class sports on an international stage."
Marcel Wontorra, COO at Dyn Media
“With the Basketball Champions League we offer basketball fans top-class sports on an international stage. The performance in the easyCredit Basketball Bundesliga is the basis for the qualification of German teams. Hence the cooperation is consistent for us. Fans can follow their team in an international comparison – on one platform, without an additional subscription", said Dyn Media's COO, Marcel Wontorra.
In the Basketball Champions League, 32 teams compete for the title. The games take place on Tuesdays and Wednesdays, without overlapping with the national teams’ schedule. The Regular Season started in October 2022, the Final Four will be held over a weekend in early May 2023. Two German representatives are currently playing in the Basketball Champions League, Telekom Baskets Bonn and MHP Riesen Ludwigsburg.
"It is essential for basketball fans to have an inclusive offering and the BCL will provide for extensive game and post-game content throughout the week, promoted by Dyn’s significant media outreach."
Patrick Comninos, CEO at Basketball Champions League
"We are truly delighted with this partnership as it guarantees a comprehensive viewing experience for basketball fans. Dyn is an ideal partner for the BCL as following its collaboration with the BBL, it becomes, effectively the 'home of basketball' In Germany. It is essential for basketball fans to have an inclusive offering and the BCL will provide for extensive game and post-game content throughout the week, promoted by Dyn’s significant media outreach", said Basketball Champions League CEO Patrick Comninos.
"The BCL is a truly pan-European competition providing excitement and passion on basketball courts in a host of countries and we remain convinced that basketball fans will appreciate the high level of competition as well as all additional content that we will be delivering with our new German broadcasting partners", Patrick Comninos added.
Tigran Sirunyan, Senior Vice President Media at SPORTFIVE, adds: “As a partner of the BCL, we are proud to continue growing this great international competition. We are pleased to have teamed up with Dyn Media on the Basketball Champions League and are looking forward to delivering a fantastic basketball experience towards their audience.”
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
About Dyn Media
The aim of the joint venture by Christian Seifert and Axel Springer is to create a new media home for millions of German sports fans who are enthusiastic about leagues and sports beyond football. To this end, the audiovisual rights of attractive leagues and sporting events are bundled in one media offering for the first time. With high-quality production standards and intensive marketing support, the new streaming platform wants to increase the perception and appreciation of underrepresented sports. Within just a few months, contracts for media rights were signed with the Table Tennis Bundesliga TTBL, the Volleyball Bundesliga (VBL), the easyCredit Basketball Bundesliga and the LIQUI MOLY Handball Bundesliga. The streaming platform will go live in summer 2023.
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