Published on July 4th, 2024
Location: France
BRICO DÉPÔT and National Rugby League unveil a new Bouclier de Brennus display for the TOP 14 Final
Alongside the TOP 14 since the 2021/2022 season, BRICO DÉPÔT renewed its partnership with the National Rugby League in February 2024. Just like in rugby, BRICO DÉPÔT leaves no one on the sidelines, and thus becomes the partner of all DIY enthusiasts, supporting every project, whatever its scale. For this season, with the help of SPORTFIVE in its activation strategy, BRICO DÉPÔT has created a unique programme around the Bouclier de Brennus.
A programme to enable fans to get their hands on the most coveted trophy in French rugby.
In April 2024, BRICO DÉPÔT launched a challenge to TOP 14 fans: create their own replica of the Bouclier de Brennus. Launched alongside Imanol Harinordoquy, the operation mixed rugby and DIY to get the fans' creative juices flowing. For the overall winner of the challenge, a unique experience: a meeting with the two-time French Champion and a chance to help assemble a new display of the Bouclier de Brennus for the 2023-2024 TOP 14 Final.
It's important for us at SPORTFIVE to think up and carry out innovative operations to serve brands and engage fan communities.
Maxime LEBESSOU, Deputy Managing Director in charge of Operations SPORTFIVE
A showcase worthy of the most prestigious trophy in French rugby.
As part of its contribution to the 2023-2024 TOP 14 season, BRICO DÉPÔT has created a new display case to showcase the Bouclier de Brennus. A unique piece, which carried the trophy awarded to Stade Toulousain last Friday during the TOP 14 Final for the 2023-2024 season. The display, evocative of geological forms symbolising the strength of the group and of the material, was made entirely from products sold by BRICO DÉPÔT.
Alexandra CERVEAU, Brand Group Manager at BRICO DÉPÔT: "BRICO DÉPÔT is proud to have been able to make its contribution to the most eagerly awaited event in French rugby. With this display, we wanted to showcase the Bouclier de Brennus and offer it an innovative setting that reflects the values of the TOP 14.”
Soizic PEBEREAU, NRL Marketing and Communications Director: "We are very pleased that our partner BRICO DÉPÔT has enabled TOP 14 fans to discover, thanks to an activation in line with its expertise, an original display unit that showcased the Bouclier de Brennus during the Final in Marseille. It is thanks to these operations that our partners play an active role in raising the profile of our championship.”
Maxime LEBESSOU, Deputy Managing Director in charge of SPORTFIVE operations "We are delighted to be supporting BRICO DÉPÔT in its activation strategy. It's important for us at SPORTFIVE to imagine and carry out innovative operations to serve brands and engage fan communities."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
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Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
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