Published on October 16th, 2023

Location: Global

SPORTFIVE appoints Venu Nair as Regional Managing Director and President Global Cricket

Singapore, October 16, 2023 – SPORTFIVE today announces the appointment of Venu Nair as President of its new global cricket division and Managing Director of South Asia and Middle East. He will be based out of SPORTFIVE'S newly opened Dubai office and report to SPORTFIVE APAC President, Seamus O'Brien.

In his previous roles within the industry, he oversaw relationships with key industry sector clients including sport governing bodies International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa (CSA), Sri Lanka Cricket (SLC) and numerous prominent global brands and media groups together with many leading athletes, including the legendary Sachin Tendulkar. He led the brand advisory, golf and football businesses in the South Asia region.

“His in-depth local market knowledge and experience over many years, will undoubtedly help us forge new relationships and opportunities as we look to expand our footprint again within this key region.”


Seamus O’Brien, President APAC, SPORTFIVE

Seamus O’Brien, President APAC, SPORTFIVE commented We are delighted that Venu has joined our senior leadership team in APAC. His in-depth local market knowledge and experience over many years, will undoubtedly help us forge new relationships and opportunities as we look to expand our footprint again within this key region.

Venu Nair added, “I'm excited to step into the role of leading growth for SPORTFIVE across all sectors of our business throughout South Asia and the Middle East. Working with my colleagues in the region I'm looking forward to building on the foundations laid by the global leadership team and taking the business to the next level in one of the most rapidly developing sport business regions of the world.”

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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