YouTube star, Jake Barford, is the biggest American EA FC creator who has his sights on bringing differentiated content to his massive audience. Tapping into BFordlancer's passion for gaming, soccer, and differentiated content - we worked with BFord to develop a new content series, where he challenges strangers to play FIFA in never-gamed-before places. Thus, Gaming In Crazy Places was born.
In this Success Story:
8.5M +
Total Impressions
11M +
Total Views
150K +
Total Engagements
Gaming In Crazy Places
Our team worked with Jake to identify and craft a new content series that taps into his passions and goal of further establishing his footprint in IRL content.
With a portable gaming setup, BFordlancer set out to bring his favorite game to new people. Whether it was on his commute home or during tentpole moments around gaming and soccer, Bford challenged locals to beat him in EA FC at crazy destinations & iconic landmarks.
With our combined efforts, SPORTFIVE was able to support production of a multi-episode YouTube series that connects the community and creates a slate of brand opportunities.
Deepen the Connection
The Gaming in Crazy Places pilot episode served as a successful launch pad for an always-on content series and opportunities for brands to tap into tentpole soccer and EA FC moments through episode ownership.
The debut episode drove +11M views, +8.6M impressions, and 150,000 total engagements across a slate of social content.
Hot Off the Press
Upon its first debut, the Gaming In Crazy Places series has generated heavy traction from audiences on social media, along with organic media pickup and amplification from major outlets like Sports Illustrated, Bleacher Report, and Subway Creatures.
