The Magic Of The Cup – How Brands Can Benefit From The Emirates FA Cup
The world’s oldest national football tournament, the Football Association Challenge Cup, more commonly referred to as the ‘FA Cup’, has been a part of British sporting heritage since 1871.
Today, over 700 football clubs from England and Wales enter the competition each year. The tournament encompasses some of the nations’ biggest clubs from the Premier League and English Football League, as well as teams from the lowest leagues of the football pyramid.
The Emirates FA Cup is known for creating magical moments, with cult-heroes and iconic teams forever etching themselves into footballing folklore - but it does much more than that.
In this insight we explore the value of the Emirates FA Cup for brands, the best fixtures from the upcoming third-round and how SPORTFIVE helps to deliver the ‘magic of the FA Cup’.
A unique audience with an emotional appeal
With its roots firmly nestled in both British and world sporting history, the Emirates FA Cup encapsulates what most people love about sport - it’s for everyone.
Year on year, the tournament creates an exciting environment where teams and players from across the footballing pyramid face-off outside the restrictions of their usual leagues, often producing memorable matches such as the ‘David vs Goliath’ moments, where lower-league teams come up against the famous giants in the Premier League.
This unique environment has captured the hearts of football fans since its inception. As an inclusive brand of football, the Emirates Fa Cup generates a very broad audience, where free-to-air broadcasting in the UK, attracts viewers from across the nation, including a more unique audience than typical football viewers.
In particular, many families enjoy a rich tradition of watching the Emirates FA Cup, with it being the first real experience of football for many.
As well as attracting a unique audience in the UK, the Emirates FA Cup generates viewers from across the globe. The success of the English Premier League over the last three decades has raised the profile of many football teams in the country, drawing interest and investment from all corners of the globe.
This year’s Emirates FA Cup 3rd round
The third round of the Emirates FA Cup is always a special occasion. It’s at this stage of the tournament that the 44 best teams from across the English footballing pyramid join the victorious sides from the second round.
As 20 teams from the English Premier League and 24 teams from the EFL Championship enter the competition, the third round always seems to provide mouth-watering fixtures.
This year’s third round fixtures have the potential to replicate some magical moments from years gone by, including some great upsets, with both League Two side Gillingham and League One side Oxford United looking to slay the former Premier League winners Leicester and Arsenal, respectively.
Elsewhere, Arsenal’s title rivals Manchester City will host Chelsea in a match which is sure to produce plenty of thrills and drama. National League sides Chesterfield and Boreham Wood are the lowest ranked teams left in the competition and will be hoping to produce some magic to keep their cup run alive.
The Emirates FA Cup and SPORTFIVE
As the oldest national football tournament in the world, The Emirates FA Cup is a truly iconic competition that has stood the test of time, carrying a heritage and a tradition that has captured the hearts and minds of football fans up and down the country for generations.
For more than 30 years, SPORTFIVE has worked with the FA and clubs throughout the English football pyramid by delivering branding and signage solutions across the competition.
SPORTFIVE is incredibly proud of the small part we play in helping to deliver the ‘magic of the cup’ and wish all competing teams the very best of luck for the 22/23 Season!
The Emirates FA Cup third round draw
1 Preston North End v Huddersfield Town
2 Middlesbrough v Brighton & Hove Albion
3 Chesterfield v West Bromwich Albion
4 Manchester City v Chelsea
5 Stockport County v Walsall
6 Boreham Wood v Accrington Stanley
7 Tottenham Hotspur v Portsmouth
8 Derby County v Barnsley
9 Cardiff City v Leeds United
10 Brentford v West Ham United
11 AFC Bournemouth v Burnley
12 Coventry City v Wrexham
13 Norwich City v Blackburn Rovers
14 Aston Villa v Stevenage
15 Luton Town v Wigan Athletic
16 Oxford United v Arsenal
17 Fleetwood Town v Queens Park Rangers
18 Liverpool v Wolverhampton Wanderers
19 Grimsby Town v Burton Albion
20 Blackpool v Nottingham Forest
21 Gillingham v Leicester City
22 Forest Green Rovers v Birmingham City
23 Bristol City v Swansea City
24 Hartlepool United v Stoke City
25 Hull City v Fulham
26 Crystal Palace v Southampton
27 Millwall v Sheffield United
28 Shrewsbury Town v Sunderland
29 Sheffield Wednesday v Newcastle United
30 Manchester United v Everton
31 Reading v Watford
32 Ipswich Town v Rotherham United