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The world's largest inclusive sports event

All eyes on Berlin: From 17 to 25 June 2023, Berlin will host the Special Olympics World Games 2023. Thousands of athletes with intellectual disabilities compete together in 26 sports.

The Special Olympics World Games offer the opportunity to unite the world like no other event can. Here, people with and without disabilities, people of different nations, cultures, political views and religions meet and can overcome existing prejudices with the power of sport.

Catch impressions of a colourful international festival of sports

Unbeatable together

True to the motto #Zusammenunschlagbar (#UnbeatableTogether): Be part of the movement and join the Special Olympics family as a sponsor.

Support the efforts for an inclusive society – by always putting the focus on our athletes.

Join a growing family as a sponsor!

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Wide broadcast media alliance

United in inclusion: Leading German and international media powerhouses will jointly report on the Special Olympics World Games and spread the message to the world.

The Media Alliance will provide up to 500 hours of live signal as well as live streaming of twelve sports per day.

In addition, highlight formats and exclusive content will help raise awareness and public support.

Make inclusion your resolution

/  77% of consumers prefer brands with a stance on social responsibility (Source: b4p trend study).

/  In addition to inclusion, the Special Olympics meet up to 8 sustainable development goals.

/  The Special Olympics Inspiration Programs as well as the Green Games resolution give partners a variety of authentic opportunities to convert purpose into tangible impact.

s.Oliver about their Special Olympics partnership

Team spirit is something s.Oliver writes big. Since 1998, the clothing brand has supported the sports organization for people with intellectual disabilities. In 2022, the company again equipped the 2,500-strong volunteer program with s.Oliver styles. On site, helpers took care of the special needs of the individual athletes - the team behind the team.

The commitment fits perfectly with our corporate culture, which is characterized by mutual respect and appreciation of each individual and actively promotes acceptance and inclusion.


Your benefits

Five reasons to join the Special Olympics


Taking a leading role in our society

A unique opportunity for your brand to take responsibility and help shape tangible and social change in our society.


Brand Positioning and Differentiation

Leverage the partnership to authentically communicate your company's values and bring selected SDGs to life, clearly differentiating you from competitors.


International and regional awareness

The World Games have international reach while being locally anchored. 216 municipalities in Germany are hosting the world's largest inclusive sporting event as part of the Host Town Program.


Employer Program

Strengthen your corporate culture and employer brand and get involved with your employees as volunteers at the World Games.


More than sports

The World Games provide partnership opportunities far beyond sports, also supporting people with intellectual disabilities in the areas of health care, education, employment and culture.

SPORTFIVE supports the Special Olympics

SPORTFIVE has taken over the marketing of the Special Olympics in Germany until 2024.
In addition, a team of SPORTFIVE colleagues will support the Special Olympics World Games in Berlin as volunteers.

Stefan Felsing, CEO at SPORTFIVE says: "At SPORTFIVE, we believe in the power of sport to change the lives of all people. The athletes of Special Olympics embody this belief every day. We are proud to have been selected by Berlin 2023 and Special Olympics Germany to contribute to a more inclusive Germany with our international multi-sport marketing expertise.“

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