BRINGING A RACER MENTALITY TO MARKETING
Learn about the power and charisma and the global potential for brands
Let us get in touchTV Audience
fans projected to reach in 2023
Tv Advertising Value for F1’s partners.
Reach and Frequency:
In comparison to other worldwide sports (Olympics, FIFA World Cup, UEFA, Champions League) Formula One has a unique proposition of reach, frequency and fanbase:
Frequency: Full Season/year (10 months)
Host Venues: Global (20+ markets)
Reach & Popularity: More than 500M fans
Duration: 23 Races in 10 countries across 5 continents
For 72 years F1 has been at the forefront of engineering innovation and pioneering technologies that have been widely adopted by the global transport sector.
Intense competition on track and the relentless pursuit for improved performance are the driving forces behind F1’s success.
F1 is collaborating with the energy and automotive sectors to be part of the solutions which will play a critical role in the future of mobility - from sustainable fuels to electric vehicle technologies.
#1 spot in 27 markets.
64% of viewer watched 12 or more races in 2020
Season 5 just launched
Grand total of 5.5M race spectators.
31% increase from 4.2M in 2019
New venue in one of the most famous cities in the world.
Brings with it a lot of recordbreaking potential
F1 Apps have seen 80% YOY increase & 1300% Jump from 2020
Every race is a festival of entertainment
Following the race days, various music stars perform, give a concert and make the F1 even more of a special experience
76M fans have played the F1 Esports series in the past 12 months.
Through the official F1 Social Meida accounts, 458M (increasing by 97%) impressions and 41M video views (increasing by 71%) were generated.
Influencers and celebrities from all over the world and all sectors meet. With additional high-reach drivers such as Lewis Hamilton or Max Verstappen
Engagements across all F1 Teams
Engagements per Post on
in social media growth vs other annual sporting series
Showcasing the personalities of those behind the wheel more than ever:
The 13th edition of SportsPro’s 50 Most Marketable (50MM) Athletes list features more Formula One drivers than ever before.
No longer hidden behind race helmets, more and more of the racers are becoming household names, which is by the fact that five drivers make this year’s 50MM list.
Mercedes AMG Petronas F1
Lewis Hamilton
3rd with a scope of 64.58
Scuderia Ferrari
Charles Leclerc
Oracle Red Bull Racing
Max Verstappen
Mercedes AMG Petronas F1
George Russell
Oracle Red Bull Racing
Sergio Pérez
BRAND EXPOSURE SUMMARY
92M Average TV viewers per GP (2022)
1.55BN Annual cumulative
TV audience
5.5M At-track attendance in 2022
Fast growing Major sport (+99% engagement in 2020)
50M Followers across official social plattforms
4.9BN Video views across F1.com, the F1 app and social media (+47% in 2020)
1.3BN Annual page views for the official F1 website & app
291M Impressions & 24M views for esports Pro Series (c. 80% aged <35)
#1 on Netflix - Drive to Survive season 2021 reached the Netflix #1 spot in 27 markets
In a new worldwide approach, many F1 stakeholders, rightsholders and teams work together with international sports marketing agency SPORTFIVE to position the F1 brand on a global scale through targeted partnerships and activations.
In addition, SPORTFIVE offers interested businesses a wide range of sports marketing assets that can be realised in connection with a wide range of partnership opportunities within the complicated F1 ecosystem.
SPORTFIVE are perfectly placed to present the sport, the stakeholders, the entry points, data and values which present a strong opportunity for growth in a competitive global brand marketplace.
Please check your inbox and confirm your subscription to stay up to date on our fast-paced industry, with unmatched knowledge and expert opinions you can trust.
Would you like to learn more about Formula 1 and are you potentially interested in sponsoring?
Sign up here to receive further information and stay up to date!
