Free throw for your brand
Become a partner of the German Handball Association!
The German Handball Association, or the DHB, is home of all German handballers - and your brand.
Become a partner>0K
members
>0M
Handball enthusiasts in Germany
Ø0M
TV viewers per match
WELCOME TO THE DHB
As Germany's most popular indoor sport, handball not only provides a home for millions of fans, but also impresses with its speed, down-to-earth nature and honest work. These are just some of the things that make the German Handball Association a proud representative of its members and fans.
The DHB is the largest handball federation in the world - and one of the most successful. The sport has a long history of success in Germany.
FASCINATION HANDBALL
Handball has been played in Germany for more than 100 years, first outdoors on a large field and later indoors on a smaller court. Since the 1990s, beach handball has added a whole new, trendy layer to the sport. Handball is versatile and captivates women and men of all ages - from national team players to children.
Be part of the decade of handball!
The decade of handball will bring an unprecedented number of prestigious handball events to the sport's home country, making Germany the ultimate handball hotspot. With the Women's and Men's World Championships and the European Championships, your brand will be a central part of a sports phenomenon.
Emotional image transfer & new customers
The primary goal of the partnership is to transform the numerous handball fans, DHB members and sympathisers into your new customers. Nothing builds brand loyalty like emotional experiences with your target audience. We offer experiences and associations that money can't buy and that will stay with you for a long time. As a partner of the German Handball Association, your brand will become one of the most important sponsors of German handball. A status that is clearly reflected in the sympathy and usage behavior of the fans - also in comparison to the main sponsors of the teams in the German Handball League.
Top exposure & reach for your brand
In addition to visibility at international tournaments and the Olympic Games, you can also generate maximum attention after the final whistle through integration in press conferences and player interviews. These will be broadcast in the mainstream media as well as on the digital channels of the German Handball Association.
Attractive target group
Handball fans are not only enthusiastic supporters of their sport, they are also role models when it comes to social participation - almost 30% of those surveyed in a 2023 study are involved in volunteering. The sport is generally perceived by fans as down-to-earth and fair. Companies sponsoring handball have a unique opportunity to reach a target group with high spending power and commitment.
Sustainable strategy at DHB
The German Handball Association is aware of the societal importance of handball. With this in mind, the DHB leads by example and aligns its actions with all three dimensions of sustainability.
It is easier to pursue a common goal if you share the same values. The DHB has therefore defined the following values for itself:
We are approachable: We are open and accessible to everyone // We act in a transparent and binding manner // We see ourselves as a team // Your commitment has a direct impact on handball
We are respectful: We treat everyone equally // We accept balls that are thrown to us // We value the commitment of everyone involved // We respect and represent the values of handball
We are in motion: We define ourselves through action // We do not stand still // We inspire and excite the German sports community // We want to educate and train you, both privately and professionally
We are forward-looking: We are committed to the goals of all members // We act strategically and professionally // We shape out future together // We offer you a career and a perspective
Access to handball and physical activity for all is the purpose of our association and therefore our daily business. This has a positive impact on physical and mental health, especially in community, children's and youth sports.
Equality is a central task of the DHB and its subdivisions.
The integration of people from different backgrounds helps us to attract new members in the future, to grow as a handball family and to strengthen diversity in our society.
We provide communication platforms for inclusive programmes offered by our clubs and the respective federations.
Prevention of sexualised violence, anti-doping, fairness and neutrality are the guidelines for actions within the association.
We use our resources for a purpose that is socially recognised as charitable in the sense of a non-profit organisation.
We create good and fair working conditions for our employees and everyone involved in handball.
We will initially focus on the following environmental sustainability actions until 2025:
Reducing the carbon footprint of travel activities by volunteers and staff as well as promoting carbon friendly travel by fans through appropriate incentives and communication.
Reduction of waste and resource consumption, e.g. reduction of event-related 'materials' and digitalisation.
Responsible consumption and careful use of resources, e.g. general supplies.
Reduction of energy consumption, resource-saving operation (especially for the planned academies).
For us, handball embodies important values such as team spirit, passion and fair play, which fit perfectly with our corporate philosophy.
Stefan Unterlandstättner, former chairman of DKB
Our partnership with the DHB is successful branding. Handball fits perfectly with our corporate values.
Philip Harting, CEO of the HARTING Technology Group
SPORTFIVE – Your contact for the perfect partnership
The sports marketing agency SPORTFIVE is responsible for handling the marketing rights of the DHB, positioning the association through targeted partnerships and activations. In addition, SPORTFIVE offers interested companies a wide range of sports marketing measures that can be implemented as part of a partnership with the German Handball Federation.
Please check your inbox and confirm your subscription to stay up to date on our fast-paced industry, with unmatched knowledge and expert opinions you can trust.
Find out more about partnering with the DHB!
Would you like to find out more about a partnership with the DHB, or are you interested in other opportunities? Leave us a message and we will get back to you as soon as possible! Or contact us directly by MAIL or by phone on +49 123 45 67 890.
