About us

SPORTFIVE, a subsidiary of Lagardère Sports, is the European and African leader in the management of marketing and audiovisual rights for sports. SPORTFIVE offers sporting clubs, federations and events its unique experience and know-how in professional sports management: commercialisation of media rights and marketing rights, hospitality, stadium consulting and client servicing.

SPORTFIVE also develops sponsorship and public relations programmes for companies and advises these companies in optimising their partnerships.

Football, the world’s no. 1 sport, is both the starting point for the success of SPORTFIVE and the core business around which its activities are centred. Nonetheless, the SPORTFIVE portfolio has evolved considerably throughout the years and today includes large events such as the Olympic Games and various major sports such as handball, tennis, rugby, basketball and also motor sports.

Thanks to its network (of almost 500 colleagues in 15 countries, on 5 continents), the SPORTFIVE group combines international expertise and knowledge of the local specifics of each market. The SPORTFIVE teams maintain a close relationship with all clients, rights holders and advertisers and the passion for sport that drives them guarantees constant involvement at the heart of the largest sporting events.