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Compared to other top European markets, Italian stadiums are way behind. However, this situation is set to change, in part due to the pioneering project to construct a new stadium for Juventus which got underway in 2008 with the support of SPORTFVE. But why is a new stadium of such importance?
Nowadays, stadiums are a key factor in economic success and athletic performance. Clubs lacking an appropriate stadium infrastructure are more likely to struggle on a competitive level in the long run. Crucial stadium-related revenue opportunities are generated by modern stadiums.
To not only achieve maximum hospitality profits but also the maximum revenue from all stadium-related sources, a very detailed and coordinated preplanning period is compulsory. The various aspects of newly built stadiums are complex and require a high degree of expertise to unite all the factors of a new construction or renovation project.