SPORTFIVE is an international sports marketing agency, owned by the French media group Lagardère. The largest agency in the group’s dedicated sports and entertainment division, Lagardère Unlimited, SPORTFIVE employs more than 500 media and marketing experts spread across the world. 

The agency, which was created in 1993, operates in four business units: SPORTFIVE International, SPORTFIVE Germany, SPORTFIVE France and SPORTFIVE Africa. 

SPORTFIVE International, with its head office in Geneva, Switzerland, offers a range of established media and marketing services to an impressive portfolio of international clients. From its 11 offices located in 11 countries throughout Europe and Asia, a team of more than 120 employees, speaking 20 languages and representing 14 nationalities, ensures a professional approach on a global scale.  

SPORTFIVE International focuses on marketing premium sports rights for premium sports events.  

OUR BUSINESS 

To learn more about our core business activities, please click on the links below: 

- DISTRIBUTION OF PREMIUM MEDIA RIGHTS FOR PREMIUM SPORTS EVENTS 

- INTERNATIONAL MARKETING

- DIGITAL MEDIA

- MULTI-PLATFORM DIGITAL STREAMING

OUR BUSINESS IN BULGARIA

SPORTFIVE has been a media and marketing partner of the Bulgarian national football team for many years. The agency manages the comprehensive marketing and media rights of the Bulgarian national football team, including TV production and premium hospitality management.

Based in the centre of Sofia, the local sales team maximises opportunities for local and international brands to associate with the Bulgarian national team as an “Official Partner”. The agency offers media exposure, strong TV ratings and a wide-reaching communication platform to help brands to identify with Bulgaria and its national sporting heroes. Access to VIP tickets further supports the partnership, enabling brands to build a strong network of political and professional contacts.