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SPORTFIVE is an international sports marketing agency, owned by the French media group Lagardère Unlimited. The largest agency in the group’s dedicated sports and entertainment division (which includes fellow sports marketing agencies World Sport Group and IEC in Sports), SPORTFIVE employs around 500 people in offices spread across Europe and Asia.
The agency offers more than 25 years of industry experience and prides itself on providing expertise and innovation across the full spectrum of sports marketing services.
SPORTFIVE remains the leading sports agency in Germany, managing the marketing rights for a large number of top tier professional football clubs, in addition to selected rights for handball, winter sports, tennis and motorsports.
The agency also enjoys an established reputation in France, working closely with clubs, federations and events across a variety of sports, and in Africa, where SPORTFIVE is the exclusive marketing and media agent of the Confédération Africaine de Football (CAF).
On the international media front, SPORTFIVE is the first sports agency to have acquired and to sublicense the media rights to the Olympic Games and is currently marketing the media rights for Sochi 2014 and Rio 2016 in 40 territories in Europe. SPORTFIVE is a long-standing partner of the Fédération Intérnationale de Basket (FIBA) and continues to cooperate with the Fédération Française de Tennis (FFT), whilst maintaining its strong relationships with a significant number of European football federations.
SPORTFIVE is continually looking to build on its experience and to extend its offer of innovative marketing and media services to a wide range of international clients.
SPORTFIVE International employs around 100 people, the majority of whom are based at the Geneva head quarters in Switzerland. Local offices in Singapore,Poland and Bulgaria ensure close relationships with partners and access to the latest market information. The team at SPORTFIVE International represents more than 14 nationalities and speaks 20 languages, offering a truly international approach.