Brand Presence in the Sporting World

Sport is alive and kicking and has never been more interesting to the corporate world. Sports clubs and events are powerful brands. Modern stadiums and arenas are not only attracting ever bigger crowds – and that regardless of the actual sporting performance – but are also able to reach out to new and thus larger target groups.

Sport provides an attractive communications platform which allows various marketing objectives to be pursued. The development of brand awareness, image transfer via the emotive platform of sport, customer acquisition and retention are the classic demands made of sponsorship and yet this is just the tip of the iceberg when it comes to what sponsorship and the relevant activation measures can achieve. On a local, national or global level, as part of corporate or brand communications, for motivating employees or for point of sales promotions: sports sponsorship has proven itself to be an effective and established tool in the communications mix.

Together with SPORTFIVE, sponsors and partners offer the various rights owners (clubs/associations/organisers) a high level of professionalism, transparency and, first and foremost, products which satisfy the various sponsorship objectives.